20+ Best WordPress AI Plugins to Optimize Your Site

Last updated on Jul 8th, 2024 | 13 min

Over a third of WordPress users leverage AI-powered plugins, and a staggering 90% of businesses worldwide already profit from AI…

It’s clear this is not simply a trend.

From targeted ads and personalized content to live chats and predictive strategies, WordPress site owners are looking for smarter solutions to enhance business results. 

But with 60,000+ plugins in the directory, how do you distinguish genuinely effective AI tools from mere replicas?


It takes one to know one—and we’re sharing our selection of the 22+ best WordPress AI plugins (both Free and Paid) below.

Unlock near-instant page loads with Navigation AI—the first site speed AI optimizer for WordPress →

How Is AI Used In WordPress?

As of 2024, WordPress site owners can leverage AI mainly through the plugin ecosystem. 

Although the open-source CMS has discussed the role of AI in the platform in a post and on stage, the current roadmap of the Core Performance team doesn’t prioritize integrating artificial intelligence.

However, it’s exciting to note that there are already several ways AI has become part of our favorite platform:

  • In June 2023, WordPress integrated Jetpack AI assistant into the editor as a block to enable customizable content creation;
  • Later on, in partnership with OpenAI, WordPress also introduced two new blocks: AI Paragraph and AI Image to empower auto-completing posts and prompt-based image creation;
  • After an initial tease from Adam Silverstein in an exclusive Core Web Vitals webinar, in April 2024, WordPress introduced “Speculative Loading”—a new plugin that aims to improve overall site performance based on Google’s Speculation Rules API.
Speculation Rules API is a new technique that allows prerendering and prefetching of entire web pages (or specific resources) based on AI-driven predictions. This means you can have entire web pages preloaded before a user clicks on a link.

Even though WordPress clearly demonstrates interest in AI adoption, the platform currently relies predominantly on plugin solutions and their innovation drive.

What Can AI Plugins Do For My WordPress Website?

By using AI plugins on your WordPress website, you can access advanced features that help automate tasks, provide data insights, and personalize user experiences.

According to a Statista survey, site owners and marketers globally leverage AI heavily for targeted ads, content creation, and email marketing optimization.

AI Usage in Business Processes 

In the WordPress ecosystem, AI solutions empower site owners to benefit from:

  • Automated Content Creation: Thanks to natural language processing (NLP) algorithms, plugins can generate blog posts, articles, product descriptions, and other textual content based on specified topics, keywords, or templates.
  • Personalized User Experience: AI-driven plugins dynamically adjust personalized content, product recommendations, and tailored experiences based on individual user data, improving engagement and sales by up to 59% for ecommerce websites.
  • Predictive Web Performance Optimization: By analyzing user behavior and historical data, AI performance boosters calculate the probability of users visiting a page and preload it to achieve near-instant browsing and improved Core Web Vitals.
  • SEO Optimization: AI-powered SEO plugins use machine learning (ML) algorithms to optimize your site's content, meta tags, headings, and schemas to improve search engine rankings, visibility, and click-through rates.
  • Automated Website Security: By using ML algorithms, plugins can proactively detect and prevent malicious activities, malware, and suspicious behavior in real time, ensuring robust protection against cyber threats.
  • Chatbots and Virtual Assistants: By adding conversation AI to your WordPress site, you can provide instant customer support, answer common questions, and guide users through various tasks and processes. In fact, a whopping 91% of users expect to interact with a chatbot for a satisfying experience.

But to truly grasp AI’s capabilities, there’s no better way than testing them out first-hand.

20+ Best AI Plugins For WordPress Optimization (Free & Paid)

Best AI Website Builders for WordPress

1. Divi AI

Divi AI WordPress Plugin

If you’re already using the Divi builder, Divi AI is a comprehensive tool for creating content, writing code, and generating images for your web pages.

Divi AI uses contextual learning algorithms to explore your website and propose fitting content based on detailed prompting. Some of the AI features we loved are:

  • Auto-generated content (both for whole pages and separate paragraphs)
  • Editing and modification of existing images
  • Custom CSS generation trained on the Divi codebase
Rating: 4.9 (ElegantThemes) on Trustpilot
Pricing: $21/mo for Divi users; $228/year for Divi + Divi AI

2. ZipWP

ZipWP WordPress Plugin

ZipWP promises to turn website development into a joy ride for beginners and pros alike. Thanks to a powerful AI integration, site owners can describe their business in length and let ZipWP generate an entire website from scratch. Here’s what caught our attention:

  • Customizable content and continuous edits with an AI assistant
  • Hosting-agnostic solution
  • Fast and elegant mobile-responsive designs
  • Free forever plan to generate 3 websites a month

Note: The AI-generated websites are deleted in 24 hours if you don’t migrate them to your hosting before that.

Rating: 3.3 on Trustpilot
Pricing: Free (limited); $399/year Business plan

Alternatively, you can leverage Elementor AI—available as a free trial with any Elementor website—to generate unique images, text, code, and design layouts straight in the editor.

Best AI Site Speed Optimization Tool For WordPress

3. Navigation AI by NitroPack (Early access available)

Navigation AI is the first AI-powered web browsing optimizer that actively predicts and analyzes user behavior to prerender full pages during the customer journey.

By applying AI-enhanced initial predictions on page load and analyzing user behavior, Navigation AI can adjust predictions in real time and accurately instruct the Speculation Rules API to prerender pages that will actually be visited.

The result is an instantaneous page load thanks to having this page ready in the background.

✅ Compatible with any caching solution
✅ Can be used on any CMS and type of website
✅ Users who onboard during beta get a flat fee forever

Sign up for beta and be among the first to offer instant browsing to your visitors →

Best AI Content Creation Tools (Apart from ChatGPT)

4. Hostinger AI Assistant

Hostinger AI WordPress AI Assistant

WordPress AI Assistant by Hostinger is available with Business and Cloud Managed WordPress hosting plans. It offers a range of features designed to simplify the content creation process, offering website owners a user-friendly solution to enhance their online presence. Notable features include:

  • Multi-purpose content generation
  • Customizable outputs
  • Integration of focus keywords and relevant synonyms to enhance SEO
  • Meta description generation
  • Language support in over 50 languages (and user interface in ten languages)
Rating: Not available on public platforms
Pricing: Free for users on Business and Cloud Managed plans

5. Grammarly

Grammarly WordPress grammar assistant

Grammarly is an AI-powered writing assistant that helps a whopping 30 million users improve their writing skills and enhance the clarity, correctness, and effectiveness of their communication. It is available as a Chrome extension and can be used across 50,000+ platforms and apps with:

  • Grammar and spelling checks
  • Style and tone suggestions
  • Clarity and readability enhancements
  • Vocabulary expansion suggestions
Rating: 4.5 on Trustpilot
Pricing: Free; Paid plans start at $12/mo

6. 10Web AI Assistant

10Web AI Assistant for WordPress

The 10Web AI Assistant for WordPress is a comprehensive solution designed to streamline content creation and optimization within Gutenberg and Classic WordPress editors. With its intuitive interface and powerful AI algorithms, the AI Assistant helps users to generate premium content, conduct edits, and optimize their site content effortlessly with:

  • 20+ content generation templates
  • Idea outlining for articles, blogs, descriptions, and more
  • Paraphrase generator for unique, plagiarism-free text
Rating: 4.2 on WordPress
Pricing: Limited free version and Pro versions available

7. Bertha AI

Bertha AI WordPress Plugin

Bertha AI is a powerful AI assistant built into all the major page builders, SEO, Ecom, and LMS plugins on the market. It offers comprehensive content generation and optimization features. From crafting compelling blog posts to generating persuasive marketing copy, Bertha AI streamlines the content creation process, allowing users to write anything with:

  • Alt text generation for every image upload, enhancing SEO
  • Extensive content generation with over 20 templates for different use cases
  • AI writing modules such as Chat GPT, Content Rephraser, Unique Value Proposition, and Service/Product Benefit List
  • Additional features like Explain It To a Child, Business or Product Name Generator, and Content Summary
Rating: 4.7 on WordPress
Pricing: Free trial; Premium plans starting at $20/mo

8. GetGenie

GetGenie Ai WordPress Plugin

The GetGenie Ai Content Writer uses AI technologies like GPT-3.5, GPT-4, DaVinci, and NLP algorithms for NLP keyword research, competitor analysis, and generating SEO-friendly content such as blog posts and product descriptions for streamlined content creation.

  • 37+ AI content writing templates
  • Free 2,500 AI content writing words credit/month
  • One-click blog generation
  • Multi-language support (33+ languages)
Rating: 4.9 on WordPress
Pricing: Limited free plan; Paid plans start at $19/mo

Best AI SEO Optimization Tools

9. Rank Math SEO

Rank Math SEO WordPress Plugin

Rank Math SEO is designed to optimize your website's search engine performance using advanced AI technology that’s “better than ChatGPT.” It offers a comprehensive list of features and AI automations to help you streamline the SEO process and improve your website's visibility online. And here’s what 6,000+ reviewers love about the plugin:

  • Unlimited keywords optimization
  • AI content assistant
  • LSI keyword tool
  • Multi-side ready
  • Intelligent internal linking
  • Automatic Google Search Console integration and a lot more.
Rating: 4.9 on WordPress
Pricing: Limited Free version; Paid plans start at $6.99/mo


AIOSEO WordPress Plugin

With over 3 million users, AIOSEO is one of the top-trusted plugins for comprehensive SEO. Enhanced with AI-powered SEO titles and descriptions generation, site owners can perform automated optimizations like SEO experts. The features we find useful include:

  • Schema markups and XML sitemaps
  • Local SEO
  • Automated internal linking
  • Author SEO (EEAT)
  • SEO revisions monitoring and more!
Rating: 4.7 on WordPress
Pricing: Paid plans start at $124/year

11. SEOPress

SEOPress WordPress Plugin

SEOPress is a comprehensive plugin that helps both beginners and pros improve search rankings and technical aspects of their site’s SEO. It works right inside your page/theme builder and offers automated content analysis, one-click metadata imports, multi-language support, and more. The free plan provides you with a wide range of essentials like:

  • Custom HTML and XML Sitemaps
  • Optimized breadcrumbs
  • Schemas / Google Structured data types
  • 301 redirections management and more.

Going Pro unlocks SEOPress’s AI features, such as metadata and alternative image file text bulk generation powered by GPT 4 / Vision and GPT 3.5 Turbo.

Rating: 4.8 on WordPress
Pricing: Free plan available; Paid starts at $149/year

12. WordLift

WordLift WordPress Plugin

WordLift relies on AI to do all the heavy lifting of SEO. The plugin automates your SEO by translating your site’s content into Structured Data and using built-in widgets for smart recommendations on metadata, summaries, content, and products. 

  • AI-generated summary and metadata
  • GA integration
  • AI content and product recommendations, and more.
Rating: 4.5 on WordPress
Pricing: 14-day free trial; Paid plans start at $62/mo

Best AI Chatbots for WordPress

13. Tidio

Tidio AI Chatbot WordPress Plugin

Tidio is an essential tool for improving user experiences and customer communication on WordPress websites. With its advanced AI capabilities, Tidio's chatbots not only provide instant responses to customer inquiries but also automate repetitive tasks effectively. Moreover, the visitor insights and personalized responses offered by Tidio's AI-driven tracking feature have provided invaluable insights into user behavior, enabling site owners to tailor communication strategies for maximum engagement.

  • Live chat and multichannel communication
  • Lyro AI chatbot
  • Pre-made chatbot strategies
  • WooCommerce product card embeds in responses
Rating: 4.8 on WordPress
Pricing: Free plans available; Paid Lyro AI starts at $41/mo

14. WP Live Chat (Chaport)

Chaport WordPress Plugin

Chaport elevates customer communication on WordPress websites with its modern live AI-powered chatbots. Already trusted by over 30,000 users, Chaport offers unlimited chats, history, and websites, ensuring increased engagement. Customize the chat widget to match your brand and enjoy multilingual support for enhanced user experience. With features like auto-invitations and integrations with popular messaging platforms, Chaport empowers businesses to streamline customer interactions. 

  • Unlimited chats, history, and websites
  • Pre-chat forms and scenario editor
  • Knowledge base + FAQ bot
Rating: 5 on WordPress
Pricing: Free plan available; Paid plans start at $29/mo

15. AI ChatBot

AI Chatbot for WordPress

WPBot offers a user-friendly AI ChatBot solution that provides automated live chat support and data collection capabilities. It requires no coding skills and integrates seamlessly with the WP dashboard. Use WPBot’s built-in features or integrate it with popular AI engines such as DialogFlow, Tavily, or OpenAI ChatGPT to customize your chatbot experience.

  • Plug-and-play features
  • Various operation modes (NLP and button menu-driven interactions)
  • Multilingual support
  • Built-in intent and customization options
Rating: 4.8 on WordPress
Pricing: No trial period (demo website only); Paid plans start at $49/year

In addition to the the best AI chatbots for WordPress, you can further personalize customer experiences and accessbility with a natural voice overs with tools like Voiser AI.

Best AI Security Tools for WordPress Sites

16. Akismet Spam Protection

Akismet Spam Protection WordPress Plugin

Akismet is a powerful spam filtering service designed to protect your website from unwanted comments, contact form submissions, and other malicious content. Trusted by millions of websites worldwide, Akismet effectively filters out spam and keeps your site clean and free from clutter. 99.99% of the time, in fact.

  • Automatic spam detection for all comments
  • Comment status history tracking
  • Detection of hidden or deceptive URLs in comments
  • Discard feature for instant blocking of heavily censored spam
Rating: 4.7 on WordPress
Pricing: Limited free plan available; Paid plans start at $10/mo

17. Quttera Web Malware Scanner 

Quttera Security WordPress Plugin

Quttera offers comprehensive website security solutions designed to safeguard your online presence against cyber threats. With an intuitive interface, powerful features, and an AI scan engine, Quttera provides robust protection for websites of all sizes. However, make sure to check the latest user reviews. Some users express concerns about customer service quality.

  • One-click scans and unknown malware detection
  • External links detection
  • Detailed investigation reports
  • Detection of files infected by PHP malware and injected PHP shells
Rating: 3.9 on WordPress
Pricing: Paid plans start at $10/mo

Best AI User Experience Plugins

18. JetFormBuilder AI Form Generation

Jetformbuilder AI home page

JetFormBuilder AI form building is a powerful feature for WordPress users. It simplifies the process of form creation with advanced AI capabilities. By using OpenAI integration, you can generate complex forms with various field types quickly and efficiently.

JetFormBuilder employs smart algorithms to interpret your prompts and create forms tailored to your needs. Here are some key features that make it a standout:

  • Automated form generation with ready-made patterns or AI helper
  • Modify field settings and configurations, including post-submit actions and style settings
  • Prompt-based creation with appropriate fields and layout
  • Diverse field types support (including text, email, radio buttons, and file uploads)
  • Efficient form creation in seconds, saving time and reducing manual effort.
Rating: 4.8 (Crocoblock) on Trustpilot
Pricing: from $49 per year

19. AI Power

AI Power WordPress Plugin
For site owners looking for complete solutions, AI Power is the most comprehensive suite designed to enhance the functionality and performance of WordPress websites. With a focus on advanced AI technologies like gpt-4, gpt-4 vision, gpt-3.5-turbo, Gemini Pro, Azure, Mistral, LLaMA, Yi Chat, and Alpaca, this plugin will help you to optimize content creation, user engagement, and overall site management.

  • Automated content generation and writing
  • Advanced image generation powered by DALL-E and Stable Diffusion
  • Chatbot and PDF chat support for real-time assistance
  • Dataset and audio conversion
  • AI forms creation
  • SEO optimization tools
  • Multilanguage support and a lot more.
Rating: 4.6 on WordPress
Pricing: Limited free plan available; Paid plans start at $9.99/mo

20. Link Whisper

LinkWhisper Link Building for WordPress

Link Whisper for WordPress is an innovative plugin designed to automate internal linking strategies and enhance website SEO performance. Powered by advanced AI technologies, Linkwhisper empowers website owners to build better internal links on current and past content, fix broken links, and analyze link performance for improved user navigation.

  • Detailed reporting
  • Major editor and theme compatibility
  • Intuitive dashboard and control widgets
Rating: 5 on Product Hunt
Pricing: 30-day moneyback guarantee; paid plans start at $77/year

Bonus WordPress AI Tools

21. Uncanny Automator

Uncanny Automator for WordPress
Uncanny Automator simplifies workflow automation for WordPress, offering seamless integration between hundreds of popular plugins and applications. With its intuitive visual builder, you can create powerful automations and optimize marketing efforts without writing a single line of code. 

Try up to 350 automation triggers with a free credit-based account, or go Pro for $149/year.

22. AI Engine

AI Engine for WordPress

It’s clear that AI Engine offers a wide range of functionalities like chatbot creation, content, and image generation, as well as AI Playground tools such as translation and SEO suggestions, aimed to provide a comprehensive suite for site owners. However, to leverage all that, you are required to supply your own API key and adhere to the terms of use set by your chosen AI service provider.

A limited free version is available, along with paid plans starting at $49/year.

Choosing The Right AI Plugin For Your Site (Checklist)

Similar to choosing any WordPress plugin, you should follow these steps to make sure your new AI plugin is a quality addition to your tech stack:

  • Read the latest user reviews: Gauge user satisfaction and look for recent negative reviews to identify any potential issues.
  • See the number of active installations: Although a higher number typically indicates trustworthiness, keep in mind AI plugins may be fairly new and not have as many active users as other solutions.
  • Check the latest support and updates: Verify when it was last updated and confirm compatibility with the latest WordPress version.

WordPress will show you a message like this to flag major gaps in compatibility:

WordPress Plugin Compatibility and Latest Update Warning

  • Double-check AI feature accessibility: Many plugins introduce AI features as paid add-ons or as part of higher paid tiers in paid. Verify this fits your budget.
  • Confirm built-in AI features: Some WordPress AI plugins act as the “middle-man” only. If you’re not tech-savvy, you might want to look further.
  • Look for security certification: Opt for plugins developed by reputable developers to minimize security risks.



Are AI plugins secure to use on my WordPress site?

As long as you install reputable plugins on your WordPress site, the risk of security breaches should be minimal. Ensure you keep your AI plugins updated to the latest version as they are currently being refreshed constantly to provide maximum efficacy.

What are the current limitations of WordPress AI plugins?

WordPress AI plugins have some limitations, including integration issues with other tools or platforms and optimized resource bandwidth. The potential cost of accessing advanced AI-powered features is also an important consideration. Despite these limitations, WordPress AI plugins can enhance site capabilities greatly, but you should evaluate how suitable they are for your specific needs.

Can AI plugins affect the performance of my WordPress site?

Most WordPress AI plugins are designed to be lean and resource-effective. When testing out new plugins, you should always monitor your site’s performance and flag issues you’ve encountered with the plugin’s support team.

Can AI plugins be used on any WordPress theme?

Most AI plugins are compatible with major editors and themes, with integration options growing daily. Check the plugin’s documentation or drop a message to the development team to confirm compatibility with your specific theme.

Lora Raykova
Web Performance Buff

Lora has 7+ years of experience developing in-depth, specialized content for SaaS companies in the CEE region. She has sourced and collaborated with subject-matter experts on site speed optimization for WordPress, Core Web Vitals, and the future of web performance. "If you can't explain it to a 7-year-old, you've not researched it well enough" is Lora's guiding principle when publishing professional insight for complex technical topics.