Privacy Policy.

Updated on June 29th, 2021

This privacy policy applies to information that NitroPack LLC collects about you, the websites that you manage, your website viewers, and your business/company while you use our website, our automated optimization services, or whenever you apply for a job with us. Throughout this Privacy Policy, we will refer to our website (, our Content Delivery Network (CDN), and optimization services collectively as "Service", “Services”, or "our Services". We will refer to NitroPack LLC as "Company", or "our Company". Below we explain how we collect, use, and share information, along with the choices that you have with respect to that information.

What data do we collect?

We only collect information about you, your websites, or your business to provide our Services, to communicate with you, or to improve the quality of our Services.

Our Services collect the following data:

  1. Personal identification information about you - your name, your email address, your phone number.
  2. Billing-related information - current and past subscriptions to our service, successful and failed payment transactions, billing address, billing postcode, transaction amount, currency, used discounts and coupons, transaction IP address, and other purchase-related meta-data.
  3. Company information - company name, company address, company country, company VAT identifier.
  4. End-user website information (non-identifiable information about your site visitors), public content published on the sites you manage, and service usage statistics. Examples: your website domain name, your website public resources (public HTML content, images, CSS documents, JavaScript documents, etc.), Google PageSpeed results, anonymous usage statistics of your site.
  5. Non-personally identifiable information - visitor browser, referring site, visitor IP address, visitor IP address country, user persona, language preference, the date and time of access, operating system, and network information. This information is collected from any visits to our Services, either by you or by your site visitors.
  6. Cookies - more information about this in the sections What are cookies? and How do we use cookies?
  7. Page performance metrics - we may collect anonymous metrics from your website pageviews, that measure different aspects of page performance. The metrics that we may collect are:
    • Largest Contentful Paint - this is a time measure of when the largest element on the page becomes visible.
    • First Input Delay - this is the time between the first user interaction with the page, and the time the page reacts to the interaction.
    • Content Layout Shift - this is a numeric measure of how much elements on the page move to a different position.
    • Cache Hit - this is a true/false value showing whether the page view was served from NitroPack cache or not.
    • Connection Type - this describes the effective connection speed at which the page was served.
    • Form Factor - this described the kind of device that was used for the pageview - desktop, tablet, or mobile.

How do we collect your data?

We collect personal identification information about you in the following cases:

  1. When you create a profile on the website
  2. When you subscribe to use our free or paid Services
  3. When you communicate with us directly or by using 3rd party tools (such as chat services or e-mail clients). You may also provide us with information when you respond to surveys, communicate with our engineers and experts about a support question, or sign up for a newsletter. When you communicate with us via a contact form on our website, email, phone, website comment, or otherwise, we may store a copy of our communications (including any call recordings as permitted by applicable law).
  4. Job applicant information: If you apply for a job with us, you provide us with information like your name, contact information, resume or CV, and work authorization verification as part of the application process.
  5. We also collect some information automatically from you, or from your website visitors:
  6. Access log information: Like most online service providers, we collect information that web browsers, devices, and 3rd party tools typically make available, including but not limited to the browser version, IP address, language preference, referring site, the date and time of access, operating system, and network information. We collect this information when you use our Services, or when your users access resources on our Services.
  7. Service information: Our optimization service automatically downloads and stores temporary copies of your public website information (HTML content, images, CSS documents, JavaScript documents, etc.) with the aim to deliver the Services.
  8. Usage information: We collect information about your usage of our Service. For example, we collect information about the actions that visitors and users perform on the website. We use this information to provide our Services to you, get insights on how people use our Services so we can improve the quality of our Services, and understand and make predictions about user retention.
  9. Location information: We may determine the country of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Services from certain geographic regions or to automatically localize our pricing to fit your location.
  10. Information from cookies & other technologies: A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. We use cookies and other technologies like pixel tags to help us identify and track visitors, usage, and access preferences for our Services, as well as track and understand email campaign effectiveness and to deliver targeted ads. For more information about our use of cookies and other technologies for tracking, including how you can control the use of cookies, please see the cookies sections below.
  11. Pageview information: NitroPack collects statistical information from the page views of your end users. The collected data cannot be used to identify any specific person. We do not use cookies for collecting pageview information.

Our Services may also receive information about you from the following 3rd-party sources:

  1. Wholesaler / reseller services we use to manage our paid subscriptions - FastSpring, Square, PayPal.
  2. Communication services - Intercom, Facebook Messenger, SendGrid
  3. Ad services - Facebook Ads, Google Ads

How will we use your data?

Purposes for using information

We use information about you for the purposes listed below:

  1. To provide our Services. For example, to set up and maintain your account, to manage your subscriptions, to deliver optimized content for your websites.
  2. To ensure quality, maintain safety, and improve our Services. For example, by providing automatic upgrades and new versions of our Service. Or, for example, by monitoring and analyzing how users interact with our Service, we can create new features that we think our users will enjoy and that will help them optimize their websites better.
  3. To market our Service and measure, gauge, and improve the effectiveness of our marketing. For example, by targeting our marketing messages to groups of our users (like those who have a particular subscription plan with us or have been users for a certain length of time), advertising our Service, analyzing the results of our marketing campaigns (like how many people purchased a paid plan after receiving a marketing message), and understanding and forecasting user retention. If you have agreed to receive marketing messages, you may always opt-out at a later date. You have the right at any time to stop our Services from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please click here.
  4. To protect our Service, our users, and the public. For example, by detecting security incidents; detecting and protecting against malicious, deceptive, fraudulent, or illegal activity; fighting spam; complying with our legal obligations.
  5. To fix problems with our Service. For example, by monitoring, debugging, repairing, and preventing issues.
  6. To customize the user experience. For example, to personalize your experience by serving you relevant notifications and advertisements for our Service.
  7. To communicate with you. For example, by emailing you to ask for your feedback, share tips for getting the most out of our product; or calling you to share offers and promotions that we think will be of interest to you. If you don't want to hear from us, you can opt-out of marketing communications at any time. (If you opt-out, we'll still send you critical updates relating to your account or the services you use)

Legal bases for collecting and using information

A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws:

(1) The use is necessary in order to fulfill our commitments to you under the applicable terms of service or other agreements with you or is necessary to administer your account or

(2) The use is necessary for compliance with a legal obligation; or

(3) The use is necessary in order to protect your vital interests or those of another person; or

(4) We have a legitimate interest in using your information — for example, to provide and update our Service; to improve our Service so that we can offer you an even better user experience; to safeguard our Service; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; and to understand our user retention and attrition; to monitor and prevent any problems with our Service; and to personalize your experience; or

(5) You have given us your consent — for example before we place certain cookies on your device and access and analyze them later on, as described in the cookie sections below.

Sharing information

We have a firm-standing policy that we do not sell our users' data. We are not a data broker, we don't sell your personal information to data brokers, and we don't sell your information to other companies that want to spam you with marketing emails.

With your consent, we share information about you in limited circumstances, and with appropriate safeguards on your privacy.

Payment providers, wholesalers, resellers

Credit card information you enter on our website is not stored on our Services. It is transmitted, processed, and stored securely according to the security protocols used by our payment providers, wholesalers, and resellers. The information we provide to these services is: your name, your email, your telephone number, your country of residence, the purchase amount, purchase currency, product or service you purchase, interface language, and other information that is required for a purchase on our website

We have wholesaler/reseller relationships with FastSpring and PayPal with the purpose of selling our products and/or services. More information about how they handle your data can be found here:

NitroPack Affiliates

NitroPack LLC offers an affiliate program that rewards other businesses or influencers for incoming sales. In case you have signed up for Our Services through an affiliate referral link, we may display to the affiliate some non-identifiable information about your purchase with us:

  1. The homepage URL(s) of your website(s);
  2. The status of your subscription with us (active, suspended, cancelled, etc.);
  3. The calculated commission our affiliate gets, based on the monetary amount you have paid us;
  4. The period of your subscription (monthly or annual);
  5. The start date of your subscription;
  6. The date on which payment was last taken from your subscription.

Communications and support

Use of Intercom Services: We use third-party analytics services to help understand your usage of our services. In particular, we provide a limited amount of your information (such as the sign-up date and some personal information like your email address) to Intercom, Inc. (“Intercom”) and utilize Intercom to collect data for analytics purposes when you visit our website or use our product. As a data processor acting on our behalf, Intercom analyzes your use of our website and/or product and tracks our relationship by way of cookies and similar technologies so that we can improve our service to you. For more information on Intercom's use of cookies, please visit

We may also use Intercom as a medium for communications, either through email or through messages within our product(s). The Intercom Messenger Apps and Apps in Inbox products may also provide you with access to other third-party applications such as Stripe. You should consult these third parties' privacy notices for further information on their use of your personal data. As part of our service agreements, Intercom collects publicly available contact and social information related to you, such as your email address, gender, company, job title, photos, website URLs, social network handles, and physical addresses, to enhance your user experience.

For more information on the privacy practices of Intercom, please visit Intercom's services are governed by Intercom's terms of use which can be found at If you would like to opt-out of having this information collected by or submitted to Intercom, please contact us.

Use of SendGrid: We share a limited amount of your information (such as e-mail, name, purchased products) to SendGrid for the purposes of managing our marketing campaigns and sending you service emails related to the state of your subscription with us. More information about how SendGrid manages your data can be found here:

Additional help by third parties: If you send us a request for assistance (for example, via a support email or one of our other feedback mechanisms), we reserve the right to forward that request to relevant third parties in order to clarify or respond to your request, or to help us support other users. We will not disclose any of your personal information to third parties without your written consent.

User experience monitoring

Use of Hotjar: We use Hotjar in order to better understand our users' needs and to optimize our Service. Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our Service using indirect user feedback. Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar' section of Hotjar's support site -

Use of Google Analytics: We use Google Analytics to understand visitor traffic on our Services in a fully anonymized way, without relying on personal identifiable information. To opt out of anonymized traffic analysis, please install a browser extension, such as this one:

With your consent, we can relate actions you take while using our Services, across different devices you may use after authenticating. The information we collect and relate, with your consent, is: occurrences of editions to a website entry; purchase occurrences and purchase value, upgrades, downgrades of subscriptions; installations, uninstallations, connecting of NitroPack connectors (plugins, extensions); user profile actions like login, logout, registration; and other important events, relating to your general usage of our Services.

All the information we collect with Google Analytics is non-identifiable and cannot be used by 3rd parties to find your identity. We use this information to better understand the points of difficulty you may have using our services and identify opportunities for improvement. Non-identifiable information of your behavior on our Services may also relate to data collected by Google Ads. To further protect your identity, we use IP address anonymization in Google Analytics.

Ads and marketing

We may share non-personal information for the purposes of our marketing efforts (e.g., by providing tools for identifying a specific marketing target group or improving our marketing campaigns, and by placing ads to market our services); those that help us understand and enhance our Services (like analytics providers); those that make tools to help us run our operations (like programs that help us with task management, scheduling, word processing, email and other communications, and collaboration among our teams). We require vendors to agree to privacy commitments in order to share information with them.

Legal and regulatory requirements

We may disclose information about you in response to a subpoena, court order, or other governmental requests.

Business transfers

In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that NitroPack LLC goes out of business or enters bankruptcy, user information would likely be one of the assets that are transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.

With your consent

We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties when you authorize us to do so.

Aggregated or de-identified information

We may share information that has been aggregated or de-identified so that it can no longer reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services, or share a hashed version of your email address to facilitate customized ad campaigns on other platforms.

How do we store your data?

Our Services securely store your data at the data centers of our cloud, hosting, CDN, and payment providers. For more information, please refer to the list below:

Our Services will keep your Personal identification information for a time period at least as long as you use our Services. Once this time period has expired, we will delete your data by your written request.

NitroPack LLC takes care to secure personal data. We keep your data privately and securely on a backend layer, on volumes encrypted with LUKS (Linux Unified Key Setup).

Your data is only accessible by trained and authorized staff of NitroPack LLC. We ensure that we educate our staff on the use and importance of encryption and data privacy.

We have assessed the nature and scope of our processing activities and have implemented encryption solution(s) to protect the personal data we store and/or transmit. We have considered the types of processing we undertake, and whether encryption can be used in this processing.

We understand the residual risks that remain, even after we have implemented our encryption solution(s). We ensure that we keep our encryption solution(s) under review in the light of technological developments.

All personal information is protected from unauthorized access, manipulation, falsification, and unauthorized disclosure.

For the purpose of data recovery in the unlikely event of service failure, we keep encrypted historical records of your personal information and any additional information necessary for the proper working of our service for up to 90 days. All backup data is automatically destroyed 90 days after creation.

We generally discard information about you when it's no longer needed for the purposes for which we collect and use it and if we're not legally required to keep it.

What are your data protection rights?

We would like to make sure you are fully aware of all of your data protection rights. We are committed to complying with the EU's GDPR hence we are explicitly stating the following options for you to control and delete your data with us. Every user is entitled to the following:

  1. The right to be informed - You have the right to request clear and concise information about how we use your personal data.
  2. The right to access – You have the right to request our Services for copies of your personal data. We may charge you a small fee for this service.
  3. The right to rectification – You have the right to request that our Services correct any information you believe is inaccurate. You also have the right to request our Services to complete the information you believe is incomplete.
  4. The right to erasure – You have the right to request that NitroPack erase your personal data, under certain conditions.
  5. The right to restrict processing – You have the right to request that NitroPack restrict the processing of your personal data, under certain conditions.
  6. The right to object to processing – You have the right to object to NitroPack's processing of your personal data, under certain conditions.
  7. The right to data portability – You have the right to request that NitroPack transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email:

California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (“CCPA”) requires us to provide California residents with some additional information about the categories of personal information we collect and share, where we get that personal information, and how and why we use it.

The CCPA also requires us to provide a list of the “categories” of personal information we collect, as that term is defined in the law, so, here it is. In the last 12 months, we collected the following categories of personal information from California residents, depending on the Services used:

  1. Identifiers (like your name, contact information, and device and online identifiers);
  2. Commercial information (your billing information and purchase history, for example);
  3. Characteristics protected by law (for example, you might provide your gender as part of a research survey for us);
  4. Internet or other electronic network activity information (such as your usage of our Services);
  5. Geolocation data (such as your location based on your IP address);
  6. Professional or employment-related information (for example, your company); and
  7. Inferences we make (such as likelihood of retention or attrition).

We collect personal information for the business and commercial purposes described in the How will we use your data? section. And we share this information with the categories of third parties described in the Sharing Information section.

If you are a California resident, you have additional rights under the CCPA, subject to any exemptions provided by the law, including the right to:

  1. Request to know the categories of personal information we collect, the categories of business or commercial purpose for collecting and using it, the categories of sources from which the information came, the categories of third parties we share it with, and the specific pieces of information we collect about you;
  2. Request deletion of personal information we collect or maintain;
  3. Opt-out of any sale of personal information; and
  4. Not receive discriminatory treatment for exercising your rights under the CCPA.

What are cookies?

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit, we may collect information from you automatically through cookies or similar technology. For further information, visit

How do we use cookies?

Our Company uses cookies in a range of ways to improve your experience on our Services

Essential Cookies

Our Services use these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and the location you are in.

Cookies by Google Analytics are only used to anonymously measure our website traffic, and cannot be used to identify you.

The Essential cookies our Services use are:

  1. PHPSESSID - uniquely identifies your user session on our website. This cookie does not contain personal information but serves as an identifier for you in our system. Expires after 1 year.
  2. navigation_cookie - determines if your website dashboard navigation is expanded or collapsed. Expires after 1 month.
  3. agreed_optional - specifies whether you have agreed to use optional Advertising and Insights cookies. Expires after 2 years.
  4. partner_id - specifies if you have followed a referral link. Expires after 30 days.
  5. Intercom Cookies -
  6. __atuvc -
  7. __atuvs -
  8. _ga - Google Analytics anonymous visitor identification. Expires after 2 years.
  9. _gid - Google Analytics anonymous tracking cookie. Expires after 2 years.
  10. _gat_gtag_XXXXXX - Google Analytics tracking cookie. Used to analyze visitor browsing habits, flow, source, and other information. Expires immediately.
  11. _fbp - Cookie that helps us with Facebook conversion tracking. Expiration varies.

Advertising and Insights Cookies

Our Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed, and information about your browser, your device, and your IP address. Our Company sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

The Advertising and Insights cookies our Services use are:

  1. HotJar Cookies -

Variation Cookies - Cookies of visitors to your websites

Our Services also collect non-personally identifiable cookies from your site visitors when they access your websites (such as cookies for their selected language or shopping currency). Our Services use Variation Cookies to correctly deliver optimized content to your site visitors. We do not use these cookies in any other way, and they cannot be used to identify you, or any of your site visitors.

How to manage cookies?

Upon visiting our website, you will be asked to specify the kinds of cookies we can use.

The Essential cookies are required for the proper functioning of our website in relation to your user profile. You can set your browser not to accept cookies. However, some of our website features will not function as a result.

The Advertising and Insights cookies are optional - feel free to opt-in if you would like to help us improve our website and services, and also to receive ads specific to the way you use our website.

Privacy policies of other websites

The website contains some links to other websites. Our privacy policy applies only to our Services, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

NitroPack LLC keeps its privacy policy under regular review and places any updates on this web page -

How to contact us

If you have any questions about Our Company's privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at:

Address: 3 "Professor Georgi Bradistilov", Studentski Kompleks, Sofia, postcode 1756, Bulgaria