20+ AI Tools for Ecommerce to Grow Your Business in 2024

Last updated on Apr 16th, 2024 | 16 min

Uploading products, supporting customers, keeping track of inventory, providing personalized experience, marketing your products, speeding up your page load times, SEO optimizing your website. 

The list of tasks when running an eCommerce business seems endless.

But you already know that. 

The good news is that, with the rise of artificial intelligence (AI) in recent years, many of these tasks can be automated, freeing you up brain power to focus on your company's strategic development. 

So, in the following lines, you will discover a list of 21 AI tools for eCommerce that can help you boost your business's engagement, experience, and sales.

But before that…

Why You Should Leverage AI in 2024

Looking for AI tools means you may be past the stage of asking yourself: 

“Should I adopt AI?” 

Nevertheless, if you’re still wondering, here are a couple of reasons why you should go down the AI path:

  1. Over 50% of eCommerce businesses have adopted AI technologies.
  2. AI-driven personalized recommendations contribute to a 15-20% increase in conversion rates.
  3. AI can potentially lower client acquisition costs by up to 50%.
  4. AI is believed to help retailers save up to $340 billion annually.
  5. AI-powered forecasting can help businesses reduce inventory costs by up to 75%.

3 reasons to adopt AI

In a nutshell:

Not adopting AI means you are losing money and further lagging behind your competitors. 

What to Look for in AI Tools for E-commerce

Put simply:

The AI tools you adopt must elevate your business performance by answering your specific needs without disrupting your established workflow and putting you or your customers at security risk.  

In fact, you must apply this approach to every tool, service, solution, and plugin you decide to integrate into your business. 

To make the selection process easier for you, use the following list while evaluating AI tools (or any other tool):

Q1: How does the AI tool integrate with existing platforms and technologies on my website?

Investigate the tool's compatibility with your current website infrastructure, including any CMS, CRM, analytics, or eCommerce platforms you use.

Q2: What specific AI capabilities does the tool offer, and how do they align with my website's needs?

Delve into the tool's core artificial intelligence technologies, such as machine learning, natural language processing, or image recognition, and assess how these capabilities address your website's specific requirements.

Q3: Can the AI tool adapt to my website's scale and traffic fluctuations?

Evaluate the tool's scalability and ability to handle peak traffic periods without compromising website performance or user experience. You don’t want to invest money and time training a team using a tool that will need to be replaced after a month.

Q4: What kind of data does the AI tool require, and how will it collect, process, and store this data?

Understand the data inputs needed for the tool to operate effectively and the implications for data privacy, security, and compliance.

Q5: How user-friendly is the AI tool's interface for my team and website visitors?

Consider the learning curve for your team to manage the tool and the impact on the user experience for visitors interacting with AI-driven features. 

For instance, here’s how easy it is for IKEA customers to use their augmented reality Place app:

Q6: What customization options does the AI tool offer to align with my brand and website design?

Look into how much you can customize the tool to ensure it integrates seamlessly with your website’s aesthetic and branding.

Q7: How does the AI tool measure and report on its performance and impact on my website's goals?

Investigate the tool's analytics and reporting capabilities to ensure you can track its effectiveness against your website's key performance indicators.

Q8: What support, training, and resources does the AI provider offer to ensure successful implementation and ongoing use?

Assess the level of support provided, including training materials, customer service availability, and community resources, to facilitate smooth adoption and troubleshooting.

Q9: What is the feedback loop for improving the AI tool based on performance data and user interactions?

Determine how the tool learns from data and interactions to improve its functionality and relevance to your website's evolving needs.

Q10: What are the financial implications of adopting this AI tool, including setup costs, subscription fees, and potential ROI?

Evaluate the total cost of ownership, considering all associated expenses and the potential return on investment through increased efficiency, sales, or customer satisfaction.

How to evaluate a tool (checklist)

Now that you are well-equipped to identify the best AI tools let’s look at some of our favorites.

Best AI Tools for Ecommerce in 2024

Customer Experience and Personalization AI Tools

1. Drift

Drift Home Page

Drift is an AI-powered conversational marketing platform that transforms how businesses interact with customers online. Designed for eCommerce and beyond, Drift enables real-time, personalized conversations through chatbots and messaging, allowing companies to engage with customers at any point in their buying journey. 

Its intelligent chatbots can qualify leads, answer common questions, and schedule meetings, freeing up human agents to focus on more complex inquiries. Drift’s platform is highly customizable, ensuring every interaction feels personal and on-brand. By providing immediate assistance and tailored recommendations, Drift helps eCommerce sites increase conversion rates, improve customer satisfaction, and drive sales. 

Best Features:

  • AI-Powered Chatbots for human-like conversations
  • Conversational Landing Pages (CLPs) for real-time conversations with visitors
  • Real-Time ABM Notifications for alerts of target
    account engagement


  • Premium Subscription – starting at $2,500/month
  • Advanced Subscription – custom pricing
  • Enterprise Subscription – custom pricing


  • Trustpilot: 4.4/5
  • G2: 4.4/5

2. Lyro AI Chatbot

Lyro AI Home page

Lyro AI Chatbot is an innovative AI solution tailored specifically for the eCommerce sector, designed to revolutionize how online shops engage with their customers. Leveraging natural language processing (NLP) technologies, Lyro enables online retailers to provide instant, 24/7 customer support and shopping assistance across their websites. 

The best part is that it continually learns from customer interactions to improve its responses and effectiveness over time, ensuring that the shopping experience improves with each visit. Also, Lyro AI can handle a wide range of queries, from product recommendations and inventory checks to troubleshooting and order tracking, all in a conversational and user-friendly manner.

Best Features:

  • Simple, configurable setup
  • Unlimited replies per customer
  • Allows you to take over the conversation whenever you want


  • Free Subscription – up to 50 Lyro conversations per month
  • Lyro AI Subscription – starting at $42/mo per 50 Lyro conversations
  • Tidio+ Subscription – starting at $535/mo


  • G2: 4.7/5
  • Capterra: 4.8./5


3. Nosto

Nosto home page

Nosto is a powerful AI-driven platform that creates personalized shopping experiences for eCommerce websites. Its experience.AI harnesses the power of big data, artificial and business intelligence, and dynamic targeting to analyze a customer's behavior, preferences, and purchase history in real-time. This enables online retailers to deliver highly targeted product recommendations, personalized content, and tailored marketing messages across their websites, mobile apps, and email campaigns.

Best Features:

  • Speedy setup via API or pre-built templates to reduce time to value
  • Balance automation and control with cutting-edge AI and machine learning technologies
  • Designed and built so you can access powerful tools that leave no negative impact on your site speed


Custom pricing based on your business needs. 


  • G2: 4.6/5


4. Adobe Sensei

Adobe Sensei home

Adobe Sensei is Adobe's AI and machine learning technology that enhances the capabilities of Adobe Commerce, providing eCommerce retailers with powerful tools for optimization and personalization. It leverages data analysis and GenAI to offer personalized product recommendations, predictive search functionalities, automated catalog management through image tagging and analysis, and personalized content and copy. 

By integrating directly with Adobe Commerce, Adobe Sensei simplifies the implementation of AI-driven features, enabling you to deliver customized experiences, automate tasks, and make data-driven decisions. 

Best Features:

  • Quantifies the incremental impact of all marketing activities across business and campaign goals
  • Provides a closer look at your customers and understand the cause and effect along the customer journey
  • Predicts how leads and accounts will likely move through the buyer journey, helping you focus on the right prospects


Prices are based on your specific business needs.


  • G2: 4.1/5


5. Plerdy

Plerdy home page

Plerdy’s AI UX Assistant harnesses a wide range of metrics, offering insightful conversion rate optimization (CRO) advice to boost conversion rates and optimize user interaction.

This innovative tool translates raw data into actionable insights, offering detailed analyses of UX elements and providing targeted recommendations for enhancements. It generates comprehensive reports to be shared with clients or team members, facilitating collaboration and driving web performance optimization efforts.

Best Features:

  • Leverages AI to crunch numbers, offering a potent UX and CRO analysis
  • Translates raw data into actionable advice for web performance optimization
  • Easy to integrate and won’t overload your website


  • Free Subscription – limited resources
  • Startup Subscription – $21/mo
  • Scale Subscription – $42/mo
  • Thrive Subscription – $70/mo


  • G2: 4.7/5
  • Capterra: 4.9/5


6. Navigation AI by NitroPack

NitroPack home page

Navigation AI by NitroPack is an AI-powered web optimization solution that analyzes and predicts user behavior to preload pages your users might land on next. 

NitroPack’s smart solution applies AI-enhanced initial predictions on page load based on data. Then, it analyzes the user behavior, adjusts the predictions, and instructs the Speculation Rules API to prerender (or prefetch) a page before the next click happens. 

This allows site owners to deliver instant browsing experiences to their users on both desktop and mobile, boosting customer engagement and conversion rates.

Best Features:

  • Quick setup, all you have to do is insert a short JavaScript snippet
  • Platform-agnostic, works on every website
  • Leads to improvements in Core Web Vitals and engagement and conversion rates


Navigation AI’s price is based on your specific business needs. Sign up for early access, and we’ll contact you. 


  • TrustPilot: 4.9/5

Join the waitlist for Navigation AI and prepare for instant user experiences →


7. Algolia

Algolia home page

Algolia is a powerful, API-first search and discovery platform that enables eCommerce sites to deliver fast, relevant, and intuitive search experiences. It uses advanced AI and machine learning algorithms to understand user intent and context, providing instant and accurate search results as users type.

Easy to integrate and scalable, Algolia supports businesses of all sizes, ensuring that as your product catalog and customer base grow, your site's search and discovery capabilities grow with them.

Best Features:

  • Provides users with personalized search results, product listings, and recommendations to every user
  • Uses AI to identify and boost popular content to stay on top of what’s trending
  • Runs intelligent experimentation and prioritizes business metrics that matter, like profitability or inventory levels.


  • Build Subscription – free; up to 10k search requests / month
  • Grow Subscription – pay-as-you-go, up to 10k search request/mo; $0.50 per additional 1k search requests
  • Premium Subscription – annual plan; you need to request pricing
  • Elevate Subscription – annual plan; you need to request pricing


  • G2: 4.5/5
  • Capterra: 4.7/5


Sales and Marketing Automation AI Tools

8. Klaviyo

Klaviyo home

Klaviyo is the preferred choice for crafting tailored customer experiences and streamlining your marketing activities to accelerate business expansion.

The company boasts extensive capabilities, including Klaviyo AI – a cutting-edge solution powered by artificial intelligence. This technology employs machine learning algorithms to sift through large datasets of customer information, including previous purchases, browsing habits, and interaction trends.

Best Features:

  • Leverages predictive analytics to forecast next order date, lifetime value, spending potential, and more
  • AI helps you find the best time to email your customers
  • Segments your audience based on a description of the people you want to reach 


You need to request a demo first before getting Klaviyo AI. 


  • G2: 4.6/5
  • Capterra: 4.7/5


9. Buffer AI Assitant

Buffer AI assistant

The Buffer AI Assistant is a feature within the Buffer social media management platform designed to enhance content creation and scheduling with the power of artificial intelligence. This tool aims to assist eCommerce and other businesses in crafting compelling social media posts, optimizing post times based on audience engagement, and suggesting content improvements to increase reach and engagement.

Best Features:

  • Creates engaging social media posts on the go
  • Limitless social media post ideas tailored to your brand
  • Automatic content repurposing


  • Free Subscription – up to 3 channels
  • Essential Subscription – $6/mo for 1 additional channel
  • Team Subscription – $12/mo for 1 additional channel
  • Agency Subscription – $120/mo for 10 channels


  • G2: 4.3/5
  • Capterra: 4.5/5


10. Salesforce Einstein

Salesforce Einstein

Salesforce Einstein is an integrated set of AI technologies that makes Salesforce Customer Relationship Management (CRM) applications smarter. In the context of eCommerce, Einstein powers personalized customer experiences, automates routine tasks, and provides insights to help businesses make informed decisions. It enhances various aspects of eCommerce, from personalized product recommendations and predictive search to customer service and marketing automation.

Best Features:

  • Einstein GPT can generate AI-based personalized product descriptions
  • Einstein Commerce Insights turns raw customer data into actionable merchandising insights
  • Einstein Complet The Set automatically uplevels product recommendations with sets of complementary products


Salesforce Einstein is a product unlocked by request. So you need to book a call first.


  • G2: 4.3/5
  • Capterra: 4.4/5


11. OptiMonk AI

OptiMonk AI

OptiMonk AI enhances website engagement and conversion rates for eCommerce businesses through personalization. It leverages artificial intelligence to understand visitor behavior on your website in real time, allowing you to present the most relevant offers, messages, or content at the perfect moment.

A key feature of OptiMonk AI is its ability to segment visitors based on their actions, such as which products they view, how much time they spend on specific pages, and their stage in the buying process. This segmentation and all the other features enable highly targeted campaigns that speak directly to the visitor's interests and needs, significantly increasing the chances of conversion.

In fact, OptiMonk claims that “Ecommerce brands see an average 24.3% lift in online revenue” after integrating their product.

Best Features:

  • Automatically writes conversion-optimized product descriptions, headlines, and lists
  • Improves pop-up conversion rates through personalization
  • Tailors landing page content based on the interest of the visitor


OptiMonk AI starts from $ 249/month.


  • G2: 4.7/5
  • Capterra: 4.9/5


AI Tools For Ecommerce Operations Optimization

12. Competera

Competera home page

Competera is an advanced competitive intelligence platform designed to empower eCommerce businesses with actionable insights into their competitors' strategies and market trends. Utilizing artificial intelligence, Competerra scans and analyzes vast amounts of data from various online sources, providing comprehensive reports on competitors' pricing, product assortment, promotional tactics, and customer reviews.

Best Features:

  • Real-time monitoring alerts you to significant changes in your competitors' strategies, such as price adjustments or new product launches.
  • Detailed analytics that help businesses understand market dynamics, identify emerging trends, and uncover untapped market segments.
  • Every data point is secured by the SLA agreement and goes through both manual and automated quality assurance procedures before the information goes live.


Competera pricing is company-based; hence, you need to submit a request.


  • G2: 4.9/5
  • Capterra: 5/5


13. Kount

Kount home page

Kount is a comprehensive digital fraud prevention platform that leverages advanced artificial intelligence and machine learning technologies to help eCommerce businesses protect against online fraud, reduce chargebacks, and increase sales. It provides real-time fraud analysis and scoring by examining transactions across multiple data points, including device identification, geolocation, and historical data patterns, to detect and prevent fraudulent activity accurately.

Best Features:

  • Kount is the only service provider on the market today that uses two forms of machine learning fraud detection: supervised and unsupervised.
  • They feed their machine-learning algorithms with decades of history.
  • Kount gives a clear explanation of why and how decisions are made, providing your team with complete transparency and better insights for future policy adjustments.


Kount’s pricing plans are tailored to your business, so you need to request a quote.


  • G2: 4.8/5
  • Capterra: 4.7/5


SEO and Content Generation AI Tools

14. ChatGPT


ChatGPT is an advanced language model developed by OpenAI, designed to understand and generate human-like text based on the input it receives. It’s a versatile AI tool that can assist in creating product descriptions, generating marketing content, and even managing simple tasks like email responses or social media engagement. Its ability to learn from interactions and feedback allows it to continuously improve its responses and become more aligned with the brand's voice and customer needs over time.

To get the most out of ChatGPT and similar language models, you need to specialize in feeding high-quality prompts. Here’s how to achieve that:

  1. Be Clear and Specific: The more detailed your prompt, the better the AI can understand and generate the desired output. If you're asking for information, specify precisely what you need. 
  2. Define the Context or Purpose: Explain the context or the purpose behind your request. For text generation, clarify whether you seek information, advice, a story, or creative writing.
  3. Incorporate Examples or Analogies: When applicable, include examples or draw analogies to guide the AI towards the style or outcome you envision. For text, you might specify a tone (e.g., professional, whimsical, sarcastic) or reference a well-known work ("write a story in the style of J.K. Rowling"). 


  • Free Subscription – grants access to GPT-3.5
  • Plus Subscription – $20/per user billed annually, access to GPT-4
  • Team Subscription – $25/per user / month billed annually, access to GPT-4
  • Enterprise Subscription – you need to contact sales


15. Jasper

Jasper AI home page

Jasper is an AI writing assistant that empowers eCommerce businesses to generate high-quality content. It excels in creating compelling product descriptions, engaging marketing copy, and informative blog posts, all tailored to enhance brand voice and boost SEO performance. 

Jasper's AI algorithms are designed to understand context and customer intent, enabling it to produce content that resonates with target audiences and drives conversions. Ideal for scaling content creation without sacrificing quality, Jasper helps eCommerce sites maintain a consistent and persuasive online presence, significantly improving their content marketing strategy and engagement with potential customers.

Best Features:

  • You can write creative copy in 30+ languages
  • Get actionable insights and AI recommendations for how to double down on your best content and update your worst
  • Turn a single brief into a multichannel campaign in seconds and automatically


  • Creator Subscription – $49 per month/seat
  • Pro Subscription – $69 per month/seat
  • Business Subscription – need to contact sales for a quote


  • G2: 4.7/5
  • Trustpilot: 4.4/5

16. MarketMuse

MarketMuse home page

MarketMuse is an AI-powered content planning and optimization platform that helps eCommerce and other businesses enhance their content strategy for better SEO and audience engagement. It analyzes existing content against industry benchmarks to identify gaps and opportunities for improvement, suggesting topics and keywords to target for higher search engine rankings. 

MarketMuse's strength lies in its ability to provide actionable insights for creating authoritative content that drives traffic and establishes brand credibility. With its comprehensive content inventory assessment and optimization recommendations, it is the perfect solution if you are looking to elevate your content marketing efforts and improve online visibility.

Best Features:

  • Automates content audits and removes the subjectivity of what is or isn’t working and what is missing
  • Provides access to page-level, site-level, and SERP insights
  • Prioritizes keywords with the best chance of ranking into clusters to build your authority


  • Free Subscription – limited to 1 user and 10 queries per month
  • Standard Subscription – $149/month
  • Premium Subscription – $399/month
  • Team Subscription – custom pricing


  • G2: 4.6/5
  • Capterra: 4.6/5


17. Surfer AI

Surfer AI

Surfer AI is an SEO optimization tool designed to help businesses and content creators boost their website's search engine rankings through data-driven analysis. It evaluates content against top-performing pages in search results, offering recommendations on keyword usage, content structure, and other on-page elements to improve visibility. 

Its real-time content editor and SERP analyzer streamline the process of creating SEO-friendly content that aligns with user search intent, making it easier for businesses to attract more organic traffic and engage effectively with their audience.

Best Features:

  • Anti-AI detections so your content could sound more human
  • Surfer AI analyzes more than 300K words when writing your content
  • Automatically generate content in 8 different languages


You have two options to purchase Surfer AI:

  1. Choose Scale AI or Enterprise plan with recurring AI articles and save money.
  2. Purchase AI bundles on demand for any subscription. You can do so from the app by clicking the "Buy AI credits" button on the bottom-left corner of your dashboard


  • G2: 4.8/5
  • Trustpilot: 4.3/5

18. Frase

Frase io

Frase.io is an AI-powered content optimization platform that aims to help content creators, marketers, and SEO experts improve their content creation process and boost their SEO performance.

By using advanced natural language processing (NLP) and machine learning techniques, Frase.io evaluates and refines content based on targeted keywords, themes, and queries. This enables users to easily generate content that captivates the audience and ranks well on search engines.

Best Features:

  • Analyzes search queries and generates research-driven SEO content with AI
  • Leverages AI to generate full-length, optimized content briefs in 6 seconds.
  • Automatically compares your content’s keywords with those of your top competitors.


  • Free Subscription – limited to 1 user and 1 search query
  • Solo Subscription – $15/mo
  • Basic Subscription – $45/mo
  • Team Subscription – $115/mo


  • G2: 4.8/5
  • Capterra: 4.8/5

19. Synthesia

Synthesia home page

Synthesia is an innovative platform leveraging artificial intelligence to transform how videos are created, offering a streamlined solution for professionals and creators. It employs cutting-edge technology to enable the generation of videos from text, dramatically reducing the time and resources typically required for video production.

By utilizing AI, Synthesia allows you to quickly produce engaging and visually appealing videos, making it an ideal tool for educational content, marketing materials, and corporate communications. 

Best Features:

  • Create custom or choose from 160 diverse AI avatars to make your videos more engaging
  • Choose from hundreds of natural-sounding voices
  • Automatically translate your videos into 120 languages to reach your worldwide audience


  • Starter Subscription – $22/mo
  • Creator Subscription – $67/mo
  • Enterprise Subscription – custom pricing


  • G2: 4.7/5
  • Trustpilot: 4.4/5

Analytics and Insights AI Tools

20. Zoho Analytics

Zoho home page

Zoho Analytics is an advanced data analytics solution that harnesses the power of artificial intelligence to empower you and your business with deep insights and data-driven decision-making. This platform simplifies the data analysis process, allowing you to visualize their data through customizable reports and dashboards easily.

Zia, the conversational AI assistant, can help you generate narratives, predict trends, and answer queries through natural language processing (NLP). This allows for intuitive data exploration and automated insights, enabling you to make informed decisions quickly and effectively. 

Best Features:

  • A shallow learning curve, as everything you need to do is ask Zia the insights you want it to generate, and the AI does it
  • Zia can predict scenarios and plan ahead of time with intelligent forecasting
  • Zia can be accessed on mobile devices as an immersive chat-like interface


Upon request. 


  • G2: 4.7/5
  • Trustpilot: 4.4/5


21. Qualtrics XM

Qualtrics XM

Qualtrics XM is a comprehensive experience management platform that leverages robust AI technology to help organizations optimize customer, employee, product, and brand experiences. This solution enables users to capture and analyze data from multiple touchpoints, providing actionable insights to drive improvements across various business aspects.

Their products are divided into three categories: Customer Frontline, People Teams, and Strategy and research. Each leverages AI technologies to provide deep-level insights, recommendations on the next best step, and more.

Best Features:

  • Provides sophisticated tools for deep analysis and visual reporting of customer and employee feedback.
  • Utilizes AI to forecast trends and suggest actionable insights, enhancing proactive decision-making.
  • Facilitates the immediate gathering and response to feedback across various touchpoints, improving responsiveness and adaptation.


You need to request pricing.


  • G2: 4.4/5
  • Capterra: 4.7/5



What are the benefits of using AI tools in eCommerce?

AI tools offer several benefits, including enhanced customer experience through personalized recommendations and customer service chatbots, improved efficiency in operations like inventory management and logistics, and increased sales and conversion rates through optimized pricing and targeted marketing strategies.

What are the privacy and security concerns when using AI tools?

Privacy and security are critical concerns when implementing AI tools. The use of artificial intelligence involves handling large amounts of customer data, which can raise issues around data protection and potential breaches. It's essential for businesses to ensure that their AI tools comply with relevant data protection regulations (like GDPR) and implement robust security measures to protect customer information from unauthorized access or leaks.

Can a small business afford AI tools, and what are the cost implications?

Many AI tools are now more accessible and affordable for small businesses due to scalable subscription models and cloud-based services. Costs can vary, but many platforms offer tiered pricing or pay-as-you-go models, allowing businesses to start small and scale as they grow.

Niko Kaleev
Web Performance Geek

Niko has 5+ years of experience turning those “it’s too technical for me” topics into “I can’t believe I get it” content pieces. He specializes in dissecting nuanced topics like Core Web Vitals, web performance metrics, and site speed optimization techniques. When he’s taking a breather from researching his next content piece, you’ll find him deep into the latest performance news.