Since NitroPack entered the site optimization market, hundreds of thousands of clients have been leveraging an entirely new model for improving site speed.
Easy-to-try, easy-to-buy, and easy-to-use.
How?
We brought all advanced performance optimization features across caching, images, and code in one plugin so you can fix complex site speed issues without writing a single line of code.
Wondering what that looks like in an invoice?
Read on to learn everything about NitroPack pricing and discover what makes it a great bang for your buck.
NitroPack’s Subscription Model
NitroPack differentiates between monthly and yearly subscriptions. Paid plans start from $21/month and go up to $176/month based on the number of resources a single website might need. A free plan is available with limited resources that are perfect for testing purposes. Upon request, NitroPack assembles a highly-flexible custom plan to answer the different needs of agencies, publishing businesses, enterprises, and digital creators with multiple websites.
All NitroPack tiers are based on:
- The number of monthly visitors your website receives
- The monthly CDN resources your website needs
- Plan-specific advanced features
Regardless of which NitroPack SaaS pricing plan you go with, you will benefit of:
- Ongoing value: the main differentiator to choosing our recurring billing is that we keep providing value to our customers. Ongoing support, ongoing access to new features, changes to your website, updates in Google’s Core Web Vitals, you name it - we are on it and serving it right there for you.
- Reduced time-to-benefit: test-driving a site with our tester, connecting a website, or enabling a feature in your customer panel dramatically reduces the time to experience the benefits of our service VS. getting a developer, staging an instance of your site, or fighting on-premise integrations.
- No manual updates after new releases: automatically enjoy improvements and novelties we bring to the service over the Cloud; stay on top of the latest speed updates for your website without lifting a finger.
- Lower costs: outsourcing the heavy lifting to our Cloud saves tons of power, and your site scales at lower costs. We’ve deployed enterprise-grade infrastructure on our end to host processor-intensive operations for optimizing websites that self-hosted optimization tools simply can’t compete with.
NitroPack is continuously recognized for leading results in passed Core Web Vitals and Performance scores on a global scale – the result of adhering to our core principles without fail.
NitroPack Plans
Customers can choose between our paid plans: Business, Growth, Scale, or first experiment with our Free plan. Let’s explore every tier in detail.
Premium Plans
NitroPack Premium plans include advanced features like caching, image optimization, code optimization, and built-in Cloudflare CDN to improve site speed and performance on autopilot over the Cloud. All plans are available for WordPress, WooCommerce, Magento, OpenCart, and custom-built websites.
Additionally, paid subscribers have access to our world-class 24/7 technical support team that provides diagnostics, fine-tuning, and assistance in less than 20 minutes.
1. Business
The Business plan is the lowest tier available, with site optimization power of up to 50,000/mo visitors and 25GB/mo CDN bandwidth for a single website. It’s perfect for small businesses looking to advance search rankings, scale their opportunities, and cash in on the incoming traffic as best as possible.
Price: $21/monthly or $210/yearly (customers save $42 = 2 months for free)
What is included:
- Caching (Sitemap Optimization, Smart Invalidation, Cookie & Device Awareness, Integrate with 3rd-party cache, Browser Caching, Automatic Cache Warmup)
- Tier 1 CDN with ultra-fast static and dynamic content delivery (GZIP and Brotli Compression, Global CDN, HTTP/3)
- CSS Optimization (CSS Combining, Above-the-fold critical CSS, Deferred loading of fonts, CSS Minification, CSS Compression)
- HTML Optimization (Advanced Resource Loader, HTML Minification, HTML Compression, DNS Preconnects)
- Image Optimization (Preemptive Image Sizing, WebP Support, Lazy Loading, Lossy and Lossless Compression)
- JS Optimization (Intelligent JS Combining, JS Minification, JS Compression, Deferred Loading, Compatible with Ad Scripts)
*14-day money-back guarantee is included.
2. Growth
The Growth plan offers a significant resource upgrade with up to 200,000/mo visitors and 100GB/mo CDN bandwidth for a single website. Site owners and teams of medium-sized businesses can leverage this plan to shave off precious seconds in load time for a fraction of the price of hiring a dedicated web specialist. Surpass competitors with a risk-free solution that compliments your growth strategy and improves your revenue by 7% for each second faster load time.
Price: $51/monthly or $510/yearly (customers save $102 = 2 months for free)
What is included:
- Caching (Sitemap Optimization, Smart Invalidation, Cookie & Device Awareness, Integrate with 3rd-party cache, Browser Caching, Automatic Cache Warmup)
- Tier 1 CDN with ultra-fast static and dynamic content delivery (GZIP and Brotli Compression, Global CDN, HTTP/3 Compatibility)
- CSS Optimization (CSS Combining, Above-the-fold critical CSS, Deferred loading of fonts, CSS Minification, CSS Compression)
- HTML Optimization (Advanced Resource Loader, HTML Minification, HTML Compression, DNS Preconnects)
- Image Optimization (Preemptive Image Sizing, WEBP Support, Lazy Loading, Lossy and Lossless Compression) + Adaptive Image Sizing (NEW)
- JS Optimization (Intelligent JS Combining, JS Minification, JS Compression, Deferred Loading, Compatible with Ad Scripts)
*14-day money-back guarantee is included.
3. Scale
The Scale plan is our highest premium tier with an impressive resource volume of up to 1,000,000/mo visitors and 500GB/mo CDN bandwidth for a single website making this option the go-to tool for any large-scale and enterprise business. Working in the top 1% bracket of online businesses comes with greater expectations in terms of site speed, performance, search rankings, and business KPIs. Neutralize pitfalls and outperform competitors with < 3 seconds load time and performance that makes every site visitor happy.
Price: $176/monthly or $1,760/yearly (customers save $352 = 2 months for free)
What is included:
- Caching (Sitemap Optimization, Smart Invalidation, Cookie & Device Awareness, Integrate with 3rd-party cache, Browser Caching, Automatic Cache Warmup)
- Tier 1 CDN with ultra-fast static and dynamic content delivery (GZIP and Brotli Compression, Global CDN, HTTP/3 Compatibility)
- CSS Optimization (CSS Combining, Above-the-fold critical CSS, Deferred loading of fonts, CSS Minification, CSS Compression)
- HTML Optimization (Advanced Resource Loader, HTML Minification, HTML Compression, DNS Preconnects)
- Image Optimization (Preemptive Image Sizing, WEBP Support, Lazy Loading, Lossy and Lossless Compression) + Adaptive Image Sizing (NEW)
- JS Optimization (Intelligent JS Combining, JS Minification, JS Compression, Deferred Loading, Compatible with Ad Scripts)
- + Font Subsetting (NEW)
*14-day money-back guarantee is included.
If you run over your plan’s monthly resource limits, we made sure you can easily enable additional resources (as overages) or upgrade your plan. Alternatively, the optimizations on your site will resume at the next reset date. Free Plan
NitroPack offers a Free plan option that doesn’t expire or require a credit card to activate. It’s a great way to test-run our solution on your website, as all basic features across our optimization stacks are included. Experience every site performance optimization benefit we offer for up to 5,000/mo visitors and 1GB CDN resources – with no hidden fees – before you commit to one of our paid options.
If you exceed your plan’s monthly resources, NitroPack automatically stops optimizing your website until you upgrade or wait for the resource usage to reset.
Limitations:
- Site owners just starting out their online business often opt in for our free plan. However, we do not recommend it as a permanent solution. Exceeding your 1GB CDN may happen a lot faster than anticipated. And going over your CDN limit means slower page load times for your site visitors geographically further from you.
- The free plan places a promotional badge, “Optimized by NitroPack,” in the footer of your website.
- Additionally, you have access to 9/6 support only instead of leveraging our world-class 24/7 professional support.
All NitroPack Plans: Features Comparison
Flip through a detailed breakdown of all NitroPack tiers.
Custom Plan: Managing Multiple Websites from One Account
NitroPack’s Custom plan is available upon request. Our Customer Success team helps you assemble a mix-and-match subscription that best suits your needs. The plan is a perfect performance optimization solution for multi-site cases without the need to create separate accounts or track multiple subscriptions.
Switch between websites and control all your website optimizations from one place thanks to our intuitive dashboard. Pricing is calculated based on the plan types and resources included in your Custom subscription.
Price: Case-specific
Features: Choose from all available features
Resources: Case-specific
*14-day money-back guarantee is included
Agency Program: Offer High-Quality Speed Optimization Service to Your Customers
NitroPack offers a dedicated Agency program to partners who manage multiple client websites. All agency partners receive custom pricing plans with a built-in discount based on the number of websites they wish to optimize and the combined monthly resources (pageviews and CDN) needed.
Agency Program Quotas
To prevent one site from burning through your master subscription resources and gain granular control over your clients’ websites, you can leverage our Quotas. They let you allocate monthly pageviews and CDN resources to a website (or websites). To enable Quotas for specific websites, simply request them from our Support team.
Agency Program Overages
NitroPack offers agency partners the option to enable Overages – a fast and easy solution to exceeding the custom plan limit without having to upgrade.
Usually, when a website runs over its resource limits, NitroPack is automatically disabled until you upgrade or wait for the resources to reset.
Overages let agency partners continue using NitroPack’s powerful optimizations after they’ve reached the resource limit of their plan for an extra fee.
Which Plan to Pick?
To choose the NitroPack plan that best fits your needs, we’ve compiled a list of questions to kickstart your site optimization journey.
Frequently Asked Questions
Why is NitroPack so expensive?
Unlike most plugins with a main focus on caching, NitroPack doesn’t stop there. Apart from caching, our pricing factors in a full image optimization stack, complete code optimization, built-in CDN, world-class 24/7 support, and a unique-to-the-market Font subsetting feature.
Our technology is cloud-based and fully automated, so you don’t have to manually track and manage any aspect of your site’s performance. All NitroPack features come bundled up in one plugin that doesn’t bloat your site’s code – no additional services needed, no extra fees.
Is NitroPack worth it?
With 8 out of 10 people recommending NitroPack on Trustpilot for its effective site performance optimization and world-class 24/7 support, we’re positive our service offers great value for your money. Consider running a quick test to see what improvements NitroPack can give you. No strings attached.
