TL;DR: NitroPack is now officially accelerating over 250,000 live, revenue‑generating WordPress and WooCommerce websites—a signal that performance is no longer a luxury. It’s infrastructure. And NitroPack has become the fastest, easiest, fully automated path to Core Web Vitals wins and real revenue growth.
It was only 2020 when Google introduced the first standardized performance metrics—Core Web Vitals.
Since then, website speed optimization stopped being a “technical detail” and started shaping how people experience the web.
And poor performance quietly meant:
- Fewer conversions, fewer signups, and fewer sales.
- Slow pages meant frustration
- Delayed interactions meant lost trust
And here at NitroPack, we are now proud to have helped a quarter million WordPress sites grow faster than ever before.
This isn’t about bragging rights, though.
It’s proof that the collaborative efforts of performance teams across Google, WordPress, and speed plugins like NitroPack have contributed to the market treating speed as critical as hosting, analytics, or payments.
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What 250,000 fast websites really represent
Behind every one of those 250,000 websites is a real goal.
Someone trying to sell products online. Someone publishing content and building an audience. Someone growing a business in a competitive digital space.
These aren’t test sites or experiments. They’re live, production websites serving real visitors every single day.
At this scale, performance isn’t about chasing perfect scores or tweaking endless settings. It’s about making sure that:
- Pages load quickly for every visitor
- Interactions feel smooth and instant
- Speed doesn’t break when content changes
- Performance stays strong even as traffic grows
For most site owners, doing this manually is overwhelming. That’s why NitroPack was built around a simple idea:
“Performance should work automatically, in the background, without constant attention.”
Performance at scale: NitroPack results in 2025
When NitroPack speeds up a quarter million websites, the system never sleeps.
Real-world usage
- 4,556 TB of traffic delivered through our CDN
- 8.3 billion+ optimized page views experienced by real users
- 26+ million optimizations per day
We achieve these numbers by constantly:
- Adjusting how pages are delivered
- Optimizing assets as traffic flows in
- Responding to different devices, locations, and connections
All automatically — without you having to touch a single setting.
Core Web Vitals leadership
According to Yottaa’s 2025 Web Performance Index, fewer than half of retail websites pass Google’s Core Web Vitals thresholds.
Even passing the baseline isn’t enough. The real growth comes from sites pushing LCP down to around 1.3 seconds and INP under 100ms.
Today, NitroPack leads the WordPress ecosystem in Core Web Vitals pass rates:
- NitroPack: 52%
- WP Rocket: 48%
- WP-Optimize: 47%
- W3 Total Cache: 40%
To help websites feel smooth and fast for real users, we:
- Reduce page load times by 40–70% in minutes, improving both user experience and Core Web Vitals scores.
- Automatically optimize LCP, INP, and CLS without manual adjustments or extra plugins.
- Mitigate the hidden performance drag of third-party scripts and apps, which can account for 60% of total load time on average.
Performance with NitroPack isn’t just a feature — it is a foundational growth multiplier.
A platform that keeps evolving
Reaching 250,000 websites doesn’t happen by standing still.
In 2025, this has included:
- 13 plugin releases and important bug fixes for smooth operations and zero conflicts
- 7 new performance features, built for modern WordPress and WooCommerce sites (Dynamic Queue, Instant Cache Reoptimize, LCP Preload, Lazy Load Self-Hosted Videos, Animated Image Optimization, and Optimize Google Tag Manager)
- Completely new pricing and packaging, designed to scale with real usage
- A refreshed website and product experience, reflecting NitroPack’s role as long-term infrastructure—not a temporary fix.
The goal is simple. Your website should get faster as it grows — not slower.
Support you can trust at any scale
As NitroPack now accelerates more than 250,000 WordPress and WooCommerce websites, we’ve made sure our support experience scales alongside the product — so users are never left guessing, waiting, or worrying that something might break.
That focus shows clearly in our 2025 year-to-date support performance:
- Live chat first response: 1 min 48 sec
- Average chat resolution time: 16 minutes
- Email/ticket first response: 41 minutes
- Average ticket resolution time: 21 hours
Simply put, help arrives quickly.
Just as importantly, our users are telling us this approach works.
NitroPack’s average CSAT has reached 96.8% in 2025, a 16.8% increase compared to 2024.
To make support even more accessible, we’ve expanded Fin AI, which now instantly resolves 42.7% of questions — a 13.2% year-over-year improvement — while our human experts focus on complex, high-impact cases.
Together, this creates a support system that’s fast, smart, and reassuring — giving every NitroPack user the confidence that their site’s performance is not just optimized, but fully supported.
Showing up for the community
This year wasn’t just about shipping performance improvements — it was also about showing up for the community that makes the WordPress ecosystem what it is.
One highlight we won’t forget was performance.now().
From reconnecting with partners like Barry Pollard, to learning from inspiring talks by Harry Roberts and Michael Hablich, and exchanging ideas with community members like Jordy Scholing, the event earned a permanent spot on our must-attend list.
The conversations, insights, and shared passion for performance reminded us why this space is so special.
At the same time, we’re proud to close the year by giving back!
This December, NitroPack joins WordPress Gives a Hand for the first time—a community-wide effort running from December 22–28, bringing together companies across the WordPress ecosystem to support charitable causes worldwide.
For us, this is more than a campaign—it’s a way to contribute to a tradition rooted in generosity, collaboration, and shared values.
Being part of this community—learning from it, building with it, and giving back to it—is something we’re deeply grateful for.
What’s next?
In 2026, we won’t simply aim for “more settings” but for product improvements that are adaptive and automatically revenue-aware.
Here’s a glimpse of what we’re quietly working on:
- Faster first impressions, by prioritizing what users see and interact with first — even on complex, dynamic pages
- Smarter handling of interactivity, designed to keep sites responsive as user behavior, content, and browsers evolve
- Stronger protection against slowdowns, so performance holds steady after updates, new features, or traffic spikes
- More intelligence at the edge, adapting delivery based on context instead of fixed rules
And performance isn’t the only thing getting smarter.
We’re also expanding Fin AI beyond live chat, bringing AI-assisted support to email and tickets — so users get faster answers, even outside real-time conversations.
As we look ahead, we’d like to thank every customer, partner, and member of the WordPress community for being part of this journey.
See you on the faster side! 🎉
