Choose your NitroPack plan

Speed up your site with the right resources for your goals and needs.

Upgrade your NitroPack plan

Speed up your site with the right resources for your goals and needs.

Select pricing type
Save up to 18%

  • Starter

    Great for small business websites, portfolios, and blogs

    7 8 /mo.

    Billed annually
    Get started
    Get started

    Starter plan includes:

    • Our fastest preset
    • Minify resources
    • Advanced cache warmup
    • Deferred font loading

    Starter Plan Limits

    • 1 website
      The number of websites you can add under one subscription.
    • 8,000/mo. pageviews
      The amount of traffic you can generate before optimizations stop.
    • 5GB/mo. CDN bandwidth
      The amount of data your site can deliver through NitroPack’s CDN.
    • 3 team members
      The number of people you can share your NitroPack account with.

  • Plus

    POPULAR
    Designed for fast-growing businesses and high-traffic sites

    18 22 /mo.

    Billed annually
    Get started
    Get started

    All Starter features, and:

    • Delayed scripts
    • LCP preloadNEW
    • Adaptive image sizingNEW
    • Cart cache optimization

    Plus Plan Limits

    • 1 website
      The number of websites you can add under one subscription.
    • 40,000/mo. pageviews
      The amount of traffic you can generate before optimizations stop.
    • 25GB/mo. CDN bandwidth
      The amount of data your site can deliver through NitroPack’s CDN.
    • 5 team members
      The number of people you can share your NitroPack account with.

  • Pro

    Built for enterprise websites and large-scale organizations

    83 100 /mo.

    Billed annually
    Get started
    Get started

    All Plus features, and:

    • Dynamic queueNEW
    • Font subsetting
    • Optimized interactive elementsNEW
    • Google Tag Manager optimization

    Pro Plan Limits

    • 3 websites
      The number of websites you can add under one subscription.
    • 540,000/mo. pageviews
      The amount of traffic you can generate before optimizations stop.
    • 270GB/mo. CDN bandwidth
      The amount of data your site can deliver through NitroPack’s CDN.
    • 10 team members
      The number of people you can share your NitroPack account with.

Just starting out? Try NitroPack’s limited plan for $0.00—no credit card required.

Save up to 18%

  • Agency Plan

    Best for agencies with 10+ sites that want full control over client sites and billing

    Starting at

    229 275 /mo.

    Billed annually
    Build custom plan
    Build custom plan

    Starts at 10+ websites

    Manage everything under one account while delivering faster websites and smoother experiences with full access to NitroPack’s features and tools.

    • Plan optimized to grow with client base
    • All NitroPack features included
    • Seamless client onboarding & 24/7 support

  • Client Referral Account

    Great for agencies looking to earn from referrals and simplify client management

    Starting at

    15%

    Revenue share per account
    Apply for clients account
    Apply for clients account

     

    Invite clients to create their own NitroPack accounts, then request access to manage key performance areas — without handling contracts or billing.

All plans include:

24/7 support

100% file security

14-day money-back guarantee

No vendor lock-in

Automatic updates

Core Web Vitals optimization

Compare all features

Are you an Agency?

Choose between our Custom Bulk Plan (starting at $229/mo) and Client Referral Account options to leverage flexible pricing and client management tools.

See NitroPack for agencies

Compare plans and features

Free

$0/mo

$0/mo

Get started
Get started

Starter

$8/mo

$7/mo

Get started
Get started

Plus

$22/mo

$18/mo

Get started
Get started

Pro

$99/mo

$83/mo

Get started
Get started

Agency

Starting at

$275/mo

$229/mo

Get started
Get started

Plan Includes

Site(s)
The number of websites you can add under one subscription.

1

1

1

3

10+

Pageviews included
The amount of traffic you can generate before optimizations stop.

1,000/mo.

8,000/mo.

40,000/mo.

540,000/mo.

400,000/mo.
(for 10 sites)

CDN bandwidth included
The amount of data your site can deliver through NitroPack’s CDN.

1GB/mo.

5GB/mo.

25GB/mo.

270GB/mo.

250GB/mo.
(for 10 sites)

Resource overages
Allow your site to stay optimized even if you exceed your plan limits, for a small additional cost.
Team members
The number of people you can share your NitroPack account with.

1

3

5

10

10

24/7 Live chat support

Caching

Background purge
Replaces old cache only after new cache is ready so users always get optimized content and a fast experience.
Instant cache reoptimize
Automatically refreshes cache when it expires to keep your site optimized at all times.
Traffic-based optimization
Optimizes your most-visited pages first to deliver faster performance where it counts.
Cart Cache Optimization
Keeps WooCommerce pages fast, even when customers have items in their cart.
Cache Expiration Time
Set how long your site’s cache stays active before being refreshed.
Optimize-only URLs
Gives you control by optimizing only selected URLs and ignoring the rest.
Minify Resources
Minifies JS, CSS, and HTML to reduce file size and speed up page loading.
Optimize Ads
Prevents ads from blocking the initial page render, enhancing page load speed and user experience.
Cache AJAX URLs
Choose specific AJAX URLs to cache, enhancing their load speed and performance
Ignored parameters
Specify URL parameters (e.g., ?utm_souce) that do not change the page content to avoid duplicate cache entries.
Must include headers
Specify a list of HTTP response headers that must be preserved in optimized pages.
Cache Reset
Purge your site entire cache.
Excluded resources
Specify the JavaScript, CSS, images, and font files you do not want to get optimized.
Excluded URLs
Specify the pages you do not want to get optimized.
Dynamic content cookies
Generates tailored cache files based on specific cookie values, ensuring the correct version of a page is served to each visitor.
Exclude from optimization by cookie
Specify which cookies will trigger an exclusion from optimization.
Advanced caching
Uses intelligent techniques to store and serve pages faster, improving overall performance.
Smart cache invalidation
Automatically updates or removes cached pages when content changes, so visitors always see the latest version.
Light Purge
Removes all cached pages but keeps images and other CDN resources intact.
Device aware Caching
Delivers the right cached version based on device type, ensuring optimal performance on desktop, tablet, and mobile.
Integration with 3rd party cache
Works alongside external caching solutions to ensure consistent performance and compatibility.
Cache Warmup
Scans your site and preloads popular URLs using various heuristics.
Advanced Cache Warmup
Uses your sitemap to preload pages ensure comprehensive coverage and faster performance across your site.
Advanced cache management
Customize your cache settings by tailoring which pages and resources to include or exclude from optimization, including custom parameters.
API Integrations
Leverage API calls to manage the cache of your site.

Images & Media

Animated Image Optimization
Optimizes animated GIFs and PNGs, reducing their size while maintaining quality.
Self-Hosted Video Lazy Load
Defers loading of self-hosted videos to speed up page load and reduce resource use.
LCP Preload
Improves your Core Web Vitals by automatically identifying and preloading the LCP element.
Adaptive Image Sizing
Optimizes image size to match screen and container dimensions on any device.
Lazy load images
Delays the loading of outside of the screen visible area images until required, optimizing initial page load times.
Lazy load iframes
Delays the loading of off-screen iframes (incl. videos) until they need to be displayed on user's screen, improving initial page load times
Video facades
Improves your loading speed by displaying a video facade and deferring the load of YouTube, Vimeo and Wistia videos until user plays them.
Lossless and Lossy Image Optimization
Decreases the image file size while maintaining its quality, leading to faster loading times.
WebP Conversion
Automatically converts images to WebP offering better compression, quality, and performance.
Preemptive Image Sizing
Ensures all images have explicit height and width attributes before they load, thus preventing layout shifts and helping maintain a smooth, stable user experience.
Lazy Loading of Background Images
Delays loading background images until they're needed.

JavaScript

Optimize Interactive Elements
Delivers faster interactions and a smoother experience by optimizing all interactive elements.
Optimize Google Tag Manager (GTM)
Improves page performance by optimizing how Google Tag Manager (GTM) loads and runs. If needed, GTM can stay active while other scripts are paused until the user interacts with the page.
Remove render-blocking resources
Removes render-blocking resources such as JavaScript, enabling the browser to render page content faster.
Delayed scripts
Delays the loading of popular scripts (e.g., chat widget, pop-ups, analytics tools) to improve initial page load times.
Combine JavaScript
Combine JS files to reduce network requests and boost rendering performance.
JS Minification
Removes unnecessary characters from JavaScript files to reduce size and speed up loading.
Third-party Scripts Optimization
Optimizes third-party scripts by leveraging opportunities to improve performance.

HTML & CSS

Extract Heavy CSS
Inlines CSS over 3KB is moved to an external file to prevent render-blocking and improve initial page load time.
Keep HTML comments
Preserves developer comments in your cached HTML files.
Minify JSON for linking data
In addition to improving speed, streamlined JSON-LD can enhance SEO, as search engines use this data to better understand and index your content
HTML normalization
Adds pre-parsing stage that seamlessly normalizes the HTML, thus addressing issues with misaligned elements in the DOM tree, ensuring a smoother, more reliable web experience.
Generate critical CSS
Automatically identifies and inlines the CSS needed to display the above-the-fold content quickly.
Custom CSS
Specify custom CSS rules which will be applied to the optimized pages.
Remove unused CSS
Removes the unused CSS from the optimized CSS files for faster rendering.
Combine CSS
Combine CSS files to reduce the number of network requests and improve your rendering.
CSS Minification
Removes unnecessary characters from CSS files to reduce size and speed up loading.
Advanced CSS Management
Gain better control over page appearance by adding custom CSS.
Advanced Resource Loader
Rearranges the way resources are fed to the main thread.
HTML Minification
Compresses HTML files for faster delivery and improved page performance.
Page Prefetching and Prerendering
Upon hovering on a link, the specific page is preloaded to provide a near-instant loading experience.

Fonts

Font subsetting
Removes unused glyphs from a font file, thus reducing its size and improving the load time of a webpage.
Optimize Google hosted fonts
Hosts your Google fonts on our servers, thus enabling their optimization.
Override Font Rendering Behavior
Specify how fonts are displayed during the load process, which can help to prevent visual disruptions, or 'flash of unstyled text', and improve the user's visual experience on a webpage.
Font loading strategy
Define if your fonts are preloaded or if they are loaded after the initial page load.
Font compression
Converts your fonts to WOFF2 format and reduces font size by up to 50%.
Deferred font loading
Delays the loading of non-essential fonts until after the main content has loaded, improving initial page load times.

CDN

Global CDN locations
With global caching endpoints world-wide, your site resources are served quickly to everyone.

310

310

310

310

310

Static Content Caching
Stores unchanging website elements like HTML, images, JavaScript, and CSS files on a server or a user's browser.
GZIP and Brotli Compression
Applies modern compression formats like GZIP and Brotli for faster delivery of your data.
HTTP/3 Compatibility
Optimizes your site for delivery over HTTP/3 whenever it is supported.

Security & Compliance

ISO 27001
Your data is protected under our ISO 27001-certified information security practices.
SOC 2 Type II, SOC 3
We’re audited for SOC 2 Type II and SOC 3 compliance to ensure strong data security and availability.
Two factor authentication
Add an extra layer of login security using a second verification step.
Audit log
Tracks key account actions for transparency and security monitoring.

Favorite features at a glance:

Caching

  • Cache reset
    Purge your site entire cache.
  • Excluded resources
    Specify the JavaScript, CSS, images, and font files you do not want to get optimized.
  • Excluded URLs
    Specify the pages you do not want to get optimized.
  • Dynamic content cookies
    Generates tailored cache files based on specific cookie values, ensuring the correct version of a page is served to each visitor.
  • Advanced caching
    Uses intelligent techniques to store and serve pages faster, improving overall performance.
  • Smart cache invalidation
    Automatically updates or removes cached pages when content changes, so visitors always see the latest version.
  • Device-aware caching
    Delivers the right cached version based on device type, ensuring optimal performance on desktop, tablet, and mobile.

Images & Media

  • Lazy load images
    Delays the loading of outside of the screen visible area images until required, optimizing initial page load times.
  • Lazy load iframes
    Delays the loading of off-screen iframes (incl. videos) until they need to be displayed on user's screen, improving initial page load times.
  • Video facades
    Improves your loading speed by displaying a video facade and deferring the load of YouTube, Vimeo and Wistia videos until user plays them.
  • Lossless & lossy image optimization
    Decreases the image file size while maintaining its quality, leading to faster loading times.
  • WebP conversion
    Automatically converts images to WebP offering better compression, quality, and performance.
  • Preemptive image sizing
    Ensures all images have explicit height and width attributes before they load, thus preventing layout shifts and helping maintain a smooth, stable user experience.
  • Lazy loading of background images
    Delays loading background images until they're needed.

HTML & CSS

  • Custom CSS
    Specify custom CSS rules which will be applied to the optimized pages.
  • Combine CSS
    Combine CSS files to reduce the number of network requests and improve your rendering.
  • CSS minification
    Removes unnecessary characters from CSS files to reduce size and speed up loading.
  • Advanced CSS management
    Gain better control over page appearance by adding custom CSS.
  • Advanced resource loader
    Rearranges the way resources are fed to the main thread.
  • HTML minification
    Compresses HTML files for faster delivery and improved page performance.
  • Page prefetching and prerendering
    Upon hovering on a link, the specific page is preloaded to provide a near-instant loading experience.
Get started

254K+

websites optimized daily

#1 solution

for passed Core Web Vitals

4.9/5 rating

on Trustpilot

3 simple steps to a faster website

Choose a plan that best fits your needs and goals

Download and install the NitroPack for WordPress plugin

Connect your site for instant speed improvements

Get started

01 Choose a plan

that best fits your needs and goals

02 Download and install

the NitroPack for WordPress plugin

03 Connect your site

for instant speed improvements

“NitroPack gets the job done.”

  • Totally worth it!

    My site’s performance has skyrocketed, making visitors happier than a kid in a candy store. Trust me, NitroPack is the real deal – totally worth it!

    DB

    Daniel Battaglia

    Reviewed on Trustpilot

  • Nothing works as well as NitroPack

    Nothing works as well or as easily as NitroPack. I have 35 sites with NitroPack now and, which it’s definitely not cheap, but I’ll gladly pay for the results I get.

    AM

    A.a. Martines

    Reviewed on WordPress

  • No simpler way to fully-optimized!

    I’m not sure there’s a simpler way to go from zero to fully-optimized! It’s a single tool that automated nearly all available optimization techniques to speed up your site.

    Pro SEO Tools

    Reviewed on YouTube

  • NitroPack delivers

    NitroPack delivers. From 45% performance on mobile to 91%. With a very JS&GSAP heavy website too! Results are insane, but arguably, their support team is even better.

    No

    Nol

    Reviewed on Trustpilot

  • It simply works and saves development time

    NitroPack has become an essential technology for all of my projects. It simply works and saves a significant amount of development time if you want to optimize your website yourself.

    Pe

    Pennfolio

    Reviewed on WordPress

  • The best experience so far!

    Bought NitroPack after trying wp-rocket+rocketCDN and after trying a combination of free plugins and manually optimizing my site. So far this has been the best experience and has given me hope that having an online store on wp+woocomerce is not a lost cause.

    Ad

    Aderjanos

    Reviewed on WordPress

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FAQs

Is there a free plan available?

Yes! NitroPack offers a free plan, ideal for small websites or testing purposes. It includes core optimization features, so you can experience the benefits before upgrading. Plus, no debit or credit card is required to sign up.

Do you offer a lifetime license?

NitroPack does not offer a lifetime license because site optimization isn’t a one-time task. Instead, our subscription plans ensure continuous access to updates, support, and new features, maintaining optimal performance as web standards and technologies evolve. Plus, our monthly plan lets you see actual results before committing fully—giving you more control and confidence in choosing the right solution.

How can I pay for NitroPack?

NitroPack accepts payments via Debit/Credit card, PayPal (available in certain countries), and Amazon (available in certain countries).

Do I have to sign a contract to use NitroPack?

No, there are no contract requirements for NitroPack. Our plans are offered on a monthly or annual basis and can be canceled anytime.

Are there any extra fees?

No, NitroPack’s pricing is transparent, with no hidden fees. You only pay for the plan you choose, with no surprise charges.

Do I need to pay extra for features added to my plan later?

Absolutely not! All updates and new features are included in your plan at no additional cost.

Can I upgrade my plan?

Yes, you can easily upgrade your plan anytime to accommodate your growing needs. Just select the new plan in your dashboard and make the switch. Downgrades are not available.

What happens if I exceed my plan’s limits?

If you exceed your plan’s limits, NitroPack will stop optimizing your site until the next billing cycle. However, you can leverage our Resource Overages, which allows you to set a budget for additional resources. This ensures your site continues to be optimized without interruption.

Do you have custom pricing plans for agencies?

Yes, we offer custom pricing for agencies. Explore all options on our dedicated page and fill out the form to request a quote.

What happens if I uninstall NitroPack?

Uninstalling NitroPack removes all related code from your site, leaving no traces behind. However, uninstalling doesn’t cancel your subscription. If you want to stop using our service, simply cancel your plan directly from your account settings in the dashboard.

Need help deciding?

Refer to our Help Center or ask our team for additional information.

Get answers

Read detailed articles on NitroPack’s setup, features, billing, and account management.

Visit Help Center(opens in a new tab)

Contact us

Reach out to Support with other questions, and we’ll get back to you promptly.

Get in touch

Join 254,000+ sites that load under 3 seconds

and pass Core Web Vitals

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