WP Engine Acquires NitroPack, Founders Launch New Company to Connect Web Performance with Business Results

We believe in a performance-first world, and as part of our vision for a faster online experience, we’re deeply committed to making a positive impact on our customers’ sites, their businesses, and the web as a whole.

With that commitment in mind, we’re excited to share some big news: NitroPack has been acquired by WP Engine! This acquisition marks a pivotal moment for NitroPack and the world of web performance, bringing together a shared vision for a faster, more efficient web.

Accelerating Our Vision

In a performance-first world, every millisecond counts—faster load times lead to better user engagement, higher conversion rates, and improved search engine rankings. 

At NitroPack, we've always prioritized speed as part of our commitment to enhancing the web and empowering our customers with powerful site optimizations. This performance-first approach has fueled our innovations and strategies from the start, and it’s been a driving force as we’ve approached this new chapter in NitroPack’s journey.

As we take this next step, WP Engine's acquisition of NitroPack represents more than a business transaction; it's a strategic move that accelerates our collective vision for a faster web on a larger scale. 

Through the acquisition, NitroPack’s site optimization technology will reach a broader range of WordPress sites, helping more users enhance site performance and deliver superior online experiences to their visitors.

Additionally, the synergy between WP Engine and our founding team won’t end with this acquisition. The teams will continue to collaborate to deliver innovative web performance solutions. 

By improving the performance of numerous websites, we contribute to a more efficient and user-friendly web ecosystem. This ripple effect benefits users globally and sets new standards for web performance.

 

Launching a New Era of User Optimization

Staying true to our vision for a faster web, Mihail and I will be embarking on a new venture dedicated to user optimization. 

This new company focuses on linking web performance directly with tangible business results, recognizing that a fast website is a means to achieving greater business success.

One of the standout innovations from our new venture is Navigation AI, showcased at Google I/O 2024. 

Navigation AI represents a significant leap in web optimization technology, leveraging advanced machine learning algorithms to predict user behavior and optimize website navigation paths in real-time. This enhances user experience, engagement, and conversion rates.

We’re excited for what’s to come, and we’ll keep you updated as we get closer to launch. 

Looking Ahead

WP Engine’s acquisition of NitroPack and the launch of our new company both mark significant milestones in our journey towards a faster web. 

With innovative solutions and a steadfast commitment to linking web performance with business results, we are certain to make a lasting impact on the broader digital landscape.

Thank you to all of our customers, who have entrusted their site optimization efforts to our team and our technology. We’re proud of the benefits you’ve achieved with NitroPack, and we're confident that future innovations will continue to support your success.     

Together, we aren’t just making the web faster; we’re redefining what it means to deliver exceptional user experiences and drive business growth!