“My website is slow. Can you speed it up?”
It’s the client request that sounds simple but kicks off a time-consuming ritual that kills your agency’s profits. You know the drill:
- Log in
- Start juggling a stack of plugins for caching, image optimization, and minification
- Pray this new combination improves speed without breaking the site.
It’s a headache for one website.
But for a 100, it’s an operational nightmare of plugin conflicts, extra developer hours, and subscriptions.
But what if you could skip the chaos entirely?
This guide is for agencies ready to deliver consistent speed results from a single dashboard.
We’ll show you how to use NitroPack to turn website performance from your biggest time-sink into your most powerful and profitable service.
“NitroPack is easy for our team to use across 2,000+ websites, making it one of the best scalable options out there for speed.” – BionicWP
Why NitroPack is a Game-Changer for Agencies
Simply put, it comes down to shifting from a scattered collection of tools to a single, unified platform. NitroPack is designed to be that platform, directly addressing the core performance challenges that drain your agency’s time and resources:
Log in easily and manage everything from one place
Tired of juggling dozens of browser tabs and passwords? NitroPack gives you a single mission control for your entire client portfolio. Monitor performance, purge caches, and manage settings for every site without ever leaving the dashboard.
Deploy optimizations in minutes, not hours
Free up your developers from the endless “tweak-and-test” cycle. With powerful, pre-set optimization modes, you can achieve dramatic speed improvements with a few clicks. This makes your workflow scalable and lets your team focus on high-value, billable work.
Showcase clear, demonstrable results
Stop trying to explain complex performance reports. NitroPack delivers an immediate and significant jump in scores on tools like Google PageSpeed Insights. A simple “before and after” screenshot is all you need to prove your value and impress your clients.
And if you want to showcase the value of our service to your clients, simply test their websites with NitroPack applied, and share the instant performance improvements:
Test NitroPack yourself
Onboard Your First Client Website in 5 Minutes
Getting started with NitroPack is designed to be fast. You have two primary ways to onboard client sites, depending on how you want to manage billing and account access.
Method A: Adding a site under Your Agency Plan
This approach is best for agencies with 10+ sites that want full control over client sites and billing. It allows you to manage everything under one account on a plan that’s optimized to grow with your client base. This method includes all of NitroPack’s features, seamless client onboarding, and 24/7 support.
Here’s the simple 4-step process:
- From your NitroPack Dashboard, click “Add new website.”
- Enter your client’s website URL in the new window that appears.
- Add their website under your Custom Agency Plan
- Connect the website. Follow the prompts to install the NitroPack connector plugin (for WordPress/WooCommerce) or integrate the SDK to link the site to your account.
That’s it. The site is now under your agency’s management and ready for optimization.
Method B: Inviting clients through your referral account
This is the perfect option for agencies looking to earn referral revenue and simplify management. You invite clients to create their own NitroPack accounts, so they handle their own billing and contracts. You simply request access to manage the technical settings you need—it’s a hands-off approach that pays.
The best part of this method is the ability to earn with every client you bring on board. NitroPack’s Agency Revenue Share program gives you a percentage of the revenue from your referred clients. You can choose how to use it:
- Maximize Your Revenue: Keep the entire percentage for your agency.
- Drive Client Growth: Pass the full discount to your clients to make their decision even easier.
- Find a Balance: Share a portion of the discount with the client and keep the rest as revenue for your agency.
Here’s how to invite your clients:
- Navigate to Manage Account > Clients in your dashboard.
- Click “Invite client” and enter their email address.
- Choose your access level. You can request different roles based on what you need to manage:
- Developer: Access to settings, analytics, and integrations.
- Biller: Manage billing, payments, and invoices.
- Admin: Full control over the account.
- (Optional) Set a Client Discount. On the invitation screen, you can decide how much of your revenue share you’d like to pass on as a discount to the client.
- Click “Send invitation.”
Your client will receive an email to approve your request. If they’re new to NitroPack, they’ll be guided through a quick sign-up process. Once they approve, their site appears in your dashboard, ready for you to manage.
Choose The Right Mode
With your client’s site connected, you’re at the step that replaces hours of manual tweaking. Instead of getting lost in dozens of individual settings, NitroPack simplifies the entire process into a single choice: selecting an optimization mode.
Our 4 modes are powerful, pre-configured presets that bundle over 50 optimizations together:
- Standard: Ideal for sites where stability is non-negotiable. This mode applies basic optimizations to improve speed without any aggressive techniques, ensuring that critical functionality remains completely unaffected.
- Medium: A great starting point that balances performance with stability. It implements moderate optimizations for a reliable speed boost without overwhelming complexity, perfect for smaller sites just beginning their optimization journey.
- Strong: A powerful all-rounder for most websites, including eCommerce stores. It utilizes advanced features like image lazy loading and font adjustments to deliver faster speeds without losing stability.
- Ludicrous (Default): The most aggressive setting, designed to achieve the highest possible page speed scores. It prioritizes essential content by strategically delaying JavaScript, delivering the “wow” factor your clients want to see.
Our recommendation
Be bold. Start with Ludicrous Mode. It’s the default for a reason and delivers the “wow” factor your clients want to see. For the rare case that a JavaScript-heavy site has a minor issue, dialing it back to “Strong” is just one click away.
Navigate The Agency Dashboard
The NitroPack dashboard is your central hub for managing all your client websites. From here, you can track results, customize settings, and collaborate with your team without switching between platforms.
The Main Dashboard: Your at-a-glance overview
When you log in, the main dashboard gives you an immediate health check on a client’s site :
- Optimization Status: Instantly see how many pages have been optimized, how many are pending, and if any can’t be optimized.
- Service Results & Usage: Quickly check the cache hit ratio, current cache size, and resource usage (pageviews and CDN bandwidth) to ensure everything is running smoothly.
- Quick Actions: Access essential features like Cache Warmup and Test Mode.
Also, easily switch between sites using the top dropdown menu.
Easy collaboration with Team Management
NitroPack’s Team Management feature lets you grant secure access to your team members, assigning specific roles based on their responsibilities. This way, you can share the workload without constantly sharing sensitive account information.
- Roles & Permissions:
- Developer: For team members who need to fine-tune settings and access analytics.
- Biller: For your finance team to manage subscriptions, payments, and download invoices.
- Admin: For project leads who need full control over the account.
- How to invite a team member:
- Navigate to Manage Account > Team Management.
- Click “Invite member,” enter their email, and assign a role.
- They’ll receive an email to join your team. You can easily change roles or remove access at any time.
Streamlined communication with email notifications
Ensure the right person gets the right information instantly. In the Email Notifications tab, you can subscribe team members to crucial alerts:
- Billing details for your finance team.
- Resource usage and overage alerts for account managers.
- Website status changes (like a disconnect) for your developers.
This keeps your entire team in sync and allows you to proactively manage your clients’ sites.
FAQs
What platforms and hosting environments is NitroPack compatible with?
NitroPack is designed for broad compatibility to fit a diverse agency portfolio. It integrates seamlessly with WordPress and WooCommerce through a dedicated plugin. For clients with custom-built PHP websites, you can use the NitroPack SDK for full integration.
Because NitroPack is a cloud-based service that performs optimizations on its own servers, it is compatible with virtually all hosting environments. Whether your clients are on shared hosting, a VPS, or managed platforms like Kinsta, WP Engine, or Cloudways, NitroPack works alongside their infrastructure without conflicts.
What happens if an optimization mode breaks a feature on a client’s site?
Absolutely. While the pre-configured modes like “Ludicrous” are designed to work perfectly on most sites, you always have full granular control. Simply by changing any single setting from a preset, you automatically switch to “Custom” mode. This allows you to keep the aggressive optimizations from the “Ludicrous” mode while disabling or tweaking the one specific feature that’s causing the issue.
How does NitroPack handle dynamic or complex websites like eCommerce or membership sites?
NitroPack is built to handle complex and dynamic websites. For example, you can easily exclude specific pages (like checkout or my-account pages) or certain cookies from being cached to ensure that personalized or dynamic content, such as shopping carts or logged-in user information, always functions correctly.
What are the minimum requirements to join the Agency Revenue Share Program?
There are no minimum requirements to start using the client referral feature and benefit from the revenue share program. As long as you are an agency, you can begin inviting clients and earn revenue from your very first referral.
What does “24/7 support” mean for an agency?
For our agency partners, support means priority ticket handling. When you submit a support request, it’s automatically placed in a prioritized queue, ensuring you get faster response times than standard users.
