Everyone deserves
a fast website

Welcome to NitroPack, where site speed and
performance will never hold you back.

Watch product tour

Recognized by industry leaders

  • 2011
    First version of NitroPack
  • 2018
    Founded as a separate company
  • 2021
    Among the fastest-growing CEE startups
  • 2024
    Acquired by WP Engine

A decade of making
the web faster

What started in 2012 as a performance solution quickly grew into the most powerful optimization platform for WordPress. Since our official launch as a standalone company in 2018, NitroPack has helped 238K+ site owners achieve blazing-fast load times.

The story of NitroPack

#1 plugin

for passed Core Web Vitals

254,000+

accelerated websites

60+ people

advancing NitroPack

A stronger future with WP Engine

NitroPack has built a remarkable reputation as the go-to solution for website performance optimization, helping hundreds of thousands of websites achieve faster load times and pass Core Web Vitals with ease.

Now, as part of WP Engine, we’re excited to build on that foundation. Our goal is to make site speed optimization even more seamless, helping businesses of all sizes provide exceptional digital experiences without the usual complexity.

With NitroPack’s advanced performance technology integrated into WP Engine’s industry-leading platform, we’re uniquely positioned to set new standards in web performance.

Thank you for being part of this journey. The best is yet to come!

Heather Brunner

Chairwoman and CEO

We believe in speed, and it shows

Behind NitroPack is a team of engineers, developers, and performance specialists, all working toward a single goal—making the web faster for everyone.

  • NitroPack helps preserve family legacy

    I’ll never forget receiving an email from a local artisanal bakery owner who shared that after implementing NitroPack, their mobile conversions jumped 37% against major competitors, preserving their family legacy.

    LL

    Lozan Lozanov

    Product Manager

  • I feel very proud of what we do

    Every day at NitroPack, I feel very proud of what we do when a customer says “You guys are the best’!

    LT

    Lili Todorova

    Solution Performance Engineer

  • A real impact on web performance

    At NitroPack, my job is all about the constant challenges and opportunities to solve complex problems that have a real impact on web performance.

    Petko Dimitrov

    Backend PHP Developer

Browse NitroPack plans

Join us in making the web faster

Ready to make an impact? Be part of a team that’s transforming site performance.

Benefits include:

Work from anywhere

Team retreats

Flexible schedule

Discounts & perks

Explore careers

Like us? You’ll love NitroPack.

Speed isn’t just a feature—it’s what makes your site great.

Choose your plan